Avoid the common mistakes made by new independent SEO consultants. Learn from the experiences of others and set yourself up for success.

Discover the shocking truth about TikTok videos: 8 out of 10 fail to capture attention and generate positive emotions, according to new research.

Reddit's VP of Ads Product discusses platform enhancements, including AI-driven solutions and improved targeting, balancing advertiser needs with user experience.

My chatbot has been trained on more than 500 pages of my content and now runs on Claude 3.5 Sonnet and has Messenger integration via Chatbase.

Google Ads can be a huge success for nonprofits. Here's how to navigate the Google Ad Grants process and use Google Ads for nonprofits.

Google Ads to discontinue Enhanced CPC bidding strategy, transitioning advertisers to manual CPC or newer AI-driven options by March 2025.

I ran an A/B test to determine whether Advantage+ Audience, detailed targeting, or lookalike audiences led to the most quality results...

Meta tightens data restrictions on Business Tools, impacting advertisers' custom audiences and reporting. Industry experts advise preparation for privacy-focused changes.

Stay ahead of the curve with SEO in the age of AI. Discover how AI is transforming the digital marketing landscape and get expert advice on integrating AI into your strategy.

How do you optimize your crawl budget? In this guide, discover the top tips to help make your website as crawlable as possible for SEO.

You want to get both image and video ads shown, but Meta always choses the static image version. Here's how you can leverage them both...

WordPress 6.6.2 contains 26 bug fixes, including one that corrects an issue causing pages to display incorrectly

Chrome ends support for First Input Delay metric, pushing developers to adopt holistic Interaction to Next Paint metric.

Google Chrome ends support for First Input Delay (FID) metric, prioritizing Interaction to Next Paint for web performance measurement.

EU's highest court affirms Google abused market dominance in shopping comparison services.

EU's highest court sides with European Commission in long-running tax dispute involving tech giant and Ireland.

Canada's Federal Court of Appeal finds Facebook failed to obtain meaningful consent and adequately safeguard Canadian user data between 2013-2015, overturning lower court decision.

New open-source solution aims to simplify reporting and improve performance for Demand Gen campaigns.

Google's John Mueller says that hierarchical headings have a slight impact, but fixing them won't change your rankings

Google adds 'ineligibleRegion' property to video structured data, allowing publishers to specify regions where videos shouldn't appear in search results.

Global tech firm InMobi obtains $100M funding to advance AI capabilities in mobile engagement and advertising platforms.