Amazon DSP launches Similar Audiences beta, using AI to expand advertiser reach without relying on third-party cookies or identifiers.

Stape introduces a consent parser variable for server-side Google Tag Manager, streamlining consent state decoding.

Google's new Target Cost Per Lead bidding option aims to balance control and flexibility for local service advertisers.

New report offers insights on consumer trends and strategies for digital advertising during the 2024 holiday shopping season.

Fubo introduces an innovative CTV ad format, 'The Triple Play', enhancing advertiser engagement on its streaming platform.

CRTC grants Google a 5-year exemption from Online News Act in exchange for $100M annual contribution to Canadian journalism.

UK watchdog challenges Google's ad tech dominance, citing potential abuse of market position in digital advertising.

Google argues its ad tech tools benefit advertisers and publishers as the high-stakes antitrust trial with the DOJ gets underway.

Privacy authority orders media company to revamp cookie banners, citing lack of clear opt-out and misleading designs

IMY imposes fines totaling 45 million SEK on two pharmacy chains for improperly sharing customer data through Meta Pixel tool.

John Mueller of Google clarifies why pages blocked by robots.txt can still appear in search results, offering key insights for webmasters.

AG Medina's opinion suggests Google's refusal to allow third-party access to Android Auto could violate EU competition laws.

Google announces plans to phase out Enhanced CPC bidding for Search and Display ads, shifting advertisers to new strategies.

Australian internet advertising market sees substantial growth, with video and search formats leading the surge in financial year 2024.

Avoid the common mistakes made by new independent SEO consultants. Learn from the experiences of others and set yourself up for success.

Discover the shocking truth about TikTok videos: 8 out of 10 fail to capture attention and generate positive emotions, according to new research.

Reddit's VP of Ads Product discusses platform enhancements, including AI-driven solutions and improved targeting, balancing advertiser needs with user experience.

My chatbot has been trained on more than 500 pages of my content and now runs on Claude 3.5 Sonnet and has Messenger integration via Chatbase.

Google Ads can be a huge success for nonprofits. Here's how to navigate the Google Ad Grants process and use Google Ads for nonprofits.

Google Ads to discontinue Enhanced CPC bidding strategy, transitioning advertisers to manual CPC or newer AI-driven options by March 2025.

I ran an A/B test to determine whether Advantage+ Audience, detailed targeting, or lookalike audiences led to the most quality results...