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Open letter to Google reveals challenges faced by Small Publishers post-updates
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Open letter to Google reveals challenges faced by Small Publishers post-updates
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PPC Land
Open letter to Google reveals challenges faced by Small Publishers post-updates
A small publisher's open letter highlights struggles with Google's algorithm changes and their impact on niche content creators.
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Google's HCU: Brand signals may play larger role than expected
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Google's HCU: Brand signals may play larger role than expected
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PPC Land
Google's HCU: Brand signals may play larger role than expected
New data suggests Google's Helpful Content Update relies heavily on brand authority metrics rather than just content quality.
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Google clarifies Indexing API Quota and Usage in recent documentation update
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Google clarifies Indexing API Quota and Usage in recent documentation update
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PPC Land
Google clarifies Indexing API Quota and Usage in recent documentation update
Learn about the latest changes to Google's Indexing API documentation, including quota limits and approval processes.
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Adform unveils new features and fixes in August 2024 Product Update
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Adform unveils new features and fixes in August 2024 Product Update
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Adform unveils new features and fixes in August 2024 Product Update
Adform's latest release includes multi-publisher tag sending, instant notifications, and automated deal syncing with Microsoft Monetize.
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Amazon DSP expands related product targeting to third-party supply
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Amazon DSP expands related product targeting to third-party supply
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PPC Land
Amazon DSP expands related product targeting to third-party supply
Amazon DSP's Related Product Targeting now includes third-party supply, enhancing contextual advertising options for marketers.
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New Target Cost Per Lead (TCPL) bidding for Local Services Ads
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New Target Cost Per Lead (TCPL) bidding for Local Services Ads
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New Target Cost Per Lead (TCPL) bidding for Local Services Ads
Google's new Target Cost Per Lead bidding option aims to balance control and flexibility for local service advertisers.
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Microsoft Releases 2024 Holiday Marketing Playbook for Advertisers
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Microsoft Releases 2024 Holiday Marketing Playbook for Advertisers
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Microsoft Releases 2024 Holiday Marketing Playbook for Advertisers
New report offers insights on consumer trends and strategies for digital advertising during the 2024 holiday shopping season.
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Fubo unveils The Triple Play: a new interactive CTV ad format
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Fubo unveils The Triple Play: a new interactive CTV ad format
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PPC Land
Fubo unveils The Triple Play: a new interactive CTV ad format
Fubo introduces an innovative CTV ad format, 'The Triple Play', enhancing advertiser engagement on its streaming platform.
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UK competition watchdog challenges Google's ad tech dominance
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UK competition watchdog challenges Google's ad tech dominance
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PPC Land
UK competition watchdog challenges Google's ad tech dominance
UK watchdog challenges Google's ad tech dominance, citing potential abuse of market position in digital advertising.
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Google prepares to defend Ad Tech practices as DOJ trial begins
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Google prepares to defend Ad Tech practices as DOJ trial begins
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PPC Land
Google prepares to defend Ad Tech practices as DOJ trial begins
Google argues its ad tech tools benefit advertisers and publishers as the high-stakes antitrust trial with the DOJ gets underway.
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Belgian DPA imposes strict measures on Mediahuis for cookie consent violations
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Belgian DPA imposes strict measures on Mediahuis for cookie consent violations
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Belgian DPA imposes strict measures on Mediahuis for cookie consent violations
Privacy authority orders media company to revamp cookie banners, citing lack of clear opt-out and misleading designs
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Swedish DPA fines Apoteket and Apohem for transferring Sensitive Data to Meta
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Swedish DPA fines Apoteket and Apohem for transferring Sensitive Data to Meta
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Swedish DPA fines Apoteket and Apohem for transferring Sensitive Data to Meta
IMY imposes fines totaling 45 million SEK on two pharmacy chains for improperly sharing customer data through Meta Pixel tool.
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EU: Google's Android Auto access denial may breach competition rules
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EU: Google's Android Auto access denial may breach competition rules
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PPC Land
EU: Google's Android Auto access denial may breach competition rules
AG Medina's opinion suggests Google's refusal to allow third-party access to Android Auto could violate EU competition laws.
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Google to sunset Enhanced CPC for search and display ads by March 2025
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Google to sunset Enhanced CPC for search and display ads by March 2025
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PPC Land
Google to sunset Enhanced CPC for search and display ads by March 2025
Google announces plans to phase out Enhanced CPC bidding for Search and Display ads, shifting advertisers to new strategies.