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Google announces major reporting updates for DV360 and CM360
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Google announces major reporting updates for DV360 and CM360
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PPC Land
Google announces major reporting updates for DV360 and CM360
Google unveils significant changes to Display & Video 360 and Campaign Manager 360 reporting, set to roll out from September 2024.
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Google's August 2024 Core Update: small publishers in the spotlight
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Google's August 2024 Core Update: small publishers in the spotlight
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PPC Land
Google's August 2024 Core Update: small publishers in the spotlight
Google's latest core update aims to better reward high-quality content from small, independent publishers. Learn about the impact and implications.
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Mediavine terminates publisher accounts over AI-generated content concerns
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Mediavine terminates publisher accounts over AI-generated content concerns
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PPC Land
Mediavine terminates publisher accounts over AI-generated content concerns
Mediavine takes action against publishers using AI-generated content, sparking debate on content quality and monetization.
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IAS and Pinterest launch Total Media Quality measurement for advertisers
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IAS and Pinterest launch Total Media Quality measurement for advertisers
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IAS and Pinterest launch Total Media Quality measurement for advertisers
New partnership brings brand safety, suitability, viewability, and invalid traffic measurement to Pinterest advertising.
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Looker Studio enhances reporting with Gemini AI-Powered features
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Looker Studio enhances reporting with Gemini AI-Powered features
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PPC Land
Looker Studio enhances reporting with Gemini AI-Powered features
New Gemini AI capabilities in Looker Studio streamline data analysis and presentation for Pro users.
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Open letter to Google reveals challenges faced by Small Publishers post-updates
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Open letter to Google reveals challenges faced by Small Publishers post-updates
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Open letter to Google reveals challenges faced by Small Publishers post-updates
A small publisher's open letter highlights struggles with Google's algorithm changes and their impact on niche content creators.
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Google's HCU: Brand signals may play larger role than expected
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Google's HCU: Brand signals may play larger role than expected
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PPC Land
Google's HCU: Brand signals may play larger role than expected
New data suggests Google's Helpful Content Update relies heavily on brand authority metrics rather than just content quality.
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Google clarifies Indexing API Quota and Usage in recent documentation update
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Google clarifies Indexing API Quota and Usage in recent documentation update
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PPC Land
Google clarifies Indexing API Quota and Usage in recent documentation update
Learn about the latest changes to Google's Indexing API documentation, including quota limits and approval processes.
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Adform unveils new features and fixes in August 2024 Product Update
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Adform unveils new features and fixes in August 2024 Product Update
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Adform unveils new features and fixes in August 2024 Product Update
Adform's latest release includes multi-publisher tag sending, instant notifications, and automated deal syncing with Microsoft Monetize.
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Amazon DSP expands related product targeting to third-party supply
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Amazon DSP expands related product targeting to third-party supply
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PPC Land
Amazon DSP expands related product targeting to third-party supply
Amazon DSP's Related Product Targeting now includes third-party supply, enhancing contextual advertising options for marketers.
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New Target Cost Per Lead (TCPL) bidding for Local Services Ads
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New Target Cost Per Lead (TCPL) bidding for Local Services Ads
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New Target Cost Per Lead (TCPL) bidding for Local Services Ads
Google's new Target Cost Per Lead bidding option aims to balance control and flexibility for local service advertisers.
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Microsoft Releases 2024 Holiday Marketing Playbook for Advertisers
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Microsoft Releases 2024 Holiday Marketing Playbook for Advertisers
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Microsoft Releases 2024 Holiday Marketing Playbook for Advertisers
New report offers insights on consumer trends and strategies for digital advertising during the 2024 holiday shopping season.
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Fubo unveils The Triple Play: a new interactive CTV ad format
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Fubo unveils The Triple Play: a new interactive CTV ad format
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PPC Land
Fubo unveils The Triple Play: a new interactive CTV ad format
Fubo introduces an innovative CTV ad format, 'The Triple Play', enhancing advertiser engagement on its streaming platform.
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UK competition watchdog challenges Google's ad tech dominance
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UK competition watchdog challenges Google's ad tech dominance
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PPC Land
UK competition watchdog challenges Google's ad tech dominance
UK watchdog challenges Google's ad tech dominance, citing potential abuse of market position in digital advertising.
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Google prepares to defend Ad Tech practices as DOJ trial begins
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Google prepares to defend Ad Tech practices as DOJ trial begins
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PPC Land
Google prepares to defend Ad Tech practices as DOJ trial begins
Google argues its ad tech tools benefit advertisers and publishers as the high-stakes antitrust trial with the DOJ gets underway.