YouTube Studio now offers a website visits goal for promotions, aiding creators in driving traffic to their external sites.

Google introduces Demand Gen campaigns to Display & Video 360, offering expanded reach and multi-format storytelling.

Google announces transition from Video Action Campaigns to Demand Gen line items, set to complete by early 2025.

Google unveils significant changes to Display & Video 360 and Campaign Manager 360 reporting, set to roll out from September 2024.

Google's latest core update aims to better reward high-quality content from small, independent publishers. Learn about the impact and implications.

Mediavine takes action against publishers using AI-generated content, sparking debate on content quality and monetization.

New partnership brings brand safety, suitability, viewability, and invalid traffic measurement to Pinterest advertising.

New Gemini AI capabilities in Looker Studio streamline data analysis and presentation for Pro users.

Reddit explains subreddit ad targeting reaches engaged users across the platform, not just within specific communities.

A small publisher's open letter highlights struggles with Google's algorithm changes and their impact on niche content creators.

New data suggests Google's Helpful Content Update relies heavily on brand authority metrics rather than just content quality.

New Export API from Amazon Ads simplify data retrieval across ad formats, replacing snapshots API by October 15, 2024.

The most overlooked advertising mistake isn't related to targeting, copy and creative, or setting up attribution. It's interpreting results.

Learn about the latest changes to Google's Indexing API documentation, including quota limits and approval processes.

Adform's latest release includes multi-publisher tag sending, instant notifications, and automated deal syncing with Microsoft Monetize.

Amazon DSP's Related Product Targeting now includes third-party supply, enhancing contextual advertising options for marketers.

Amazon DSP launches Similar Audiences beta, using AI to expand advertiser reach without relying on third-party cookies or identifiers.

Stape introduces a consent parser variable for server-side Google Tag Manager, streamlining consent state decoding.

Google's new Target Cost Per Lead bidding option aims to balance control and flexibility for local service advertisers.

New report offers insights on consumer trends and strategies for digital advertising during the 2024 holiday shopping season.

Fubo introduces an innovative CTV ad format, 'The Triple Play', enhancing advertiser engagement on its streaming platform.