In Q2 2025, Google Ads will upgrade VAC to Demand Gen, offering advertisers expanded reach, creative flexibility and enhanced targeting.

Cost per lead is an important metric to track when it comes to online advertising. Get tips to keep cost per lead low.

YouTube launches new Shorts thumbnail editing features, allowing creators to add text and filters on mobile devices post-upload.

WordPress tightens security with two improvements that will help protect the integrity of all plugins and themes

Microsoft Advertising now supports 45 and 75-second video ads on Connected TV, enhancing creative flexibility.

Microsoft introduces Max Conversion value for portfolio bid strategies, enhancing campaign optimization options.

Microsoft Advertising introduces three new packages to leverage its media platforms for targeted audience engagement.

Microsoft Advertising upgrades Performance Max campaigns with SA360 support, search insights, and AI-driven themes.

New Alternate Area Database enhances geographical insights for businesses using IP geolocation technology.

Google's new consolidated Masthead format requirements page centralizes guidelines for masthead ads on YouTube and Google TV.

This new user interface shows top comments and related discussions around that forum search result snippet.

New Chrome AI History feature underscores that AI is diversifying traffic and the importance of evolving SEO to keep up

Improve your SEO with high-quality content. Learn what defines it and how to effectively create and present it to your audience.

Google's John Mueller recommends prioritizing impactful content over worrying about spam scores, which he views as insignificant

Google Shopping’s virtual try-on tool now lets you experiment with dresses for easier shopping.

One of the primary reasons that ads get rejected is that they assert or imply personal attributes of the person viewing the ad.

Discover the latest ad spending trends and growth strategies outlined in the IAB's 2024 Outlook study. Gain insights from buy-side ad investment decision-makers.

OpenAI's SearchGPT prototype shows potential to challenge Google, but early analysis reveals limitations and need for further development.

An unauthenticated account takeover vulnerability in the LiteSpeed Cache WordPress plugin puts millions of sites at risk