When it comes to your ad strategy, simpler is better. Here is a list of 10 ways that advertisers overcomplicate things and hurt results.

A class action katz-lacabe et al v. oracle america, inc. lawsuit against Oracle over data collection practices has resulted in a $115 million settlement. Here are the key details.

Millions of DIRECTV customers lose access to Disney channels as negotiations break down, impacting sports fans.

Google's John Mueller offered a tip for optimizing favicons that isn't officially documented but could improve their impact

Explore the concept of paying with data instead of money. Learn how personal information is used to access online services and fuel targeted advertising.

Google to replace Video Action Campaigns with Demand Gen, promising improved performance and multi-format capabilities for advertisers.

Explore the controversy around SERP features. Yelp's lawsuit against Google reveals their negative impact on organic traffic.

It's not that targeting inputs never matter, but they mean much less than you think. Use that time to focus on things that matter more.

Here are five important Google Ads reports to help you track and monitor performance plus how to use them to optimize your campaigns.

Where do branding campaigns fit into the mix when clients insist on a measurable return from their activity? Lars Maat shows how to make brand activity work

Vulnerabilities discovered in two of the most popular WordPress contact form plugins could affect over 1.1 million installations

Watch on-demand as we cut through the noise and highlight the AI tools that can genuinely make a difference in your performance.

Google confirms the August core update has finished rolling out, taking 19 days to complete.

Google disappointed users over the U.S. holiday weekend with an email notifying them that Google Trends subscriptions is ending soon

Meta ads targeting has changed. The impact you make based on the specific interests and lookalikes you select is less than it's ever been.

This comes shortly after Google updated the user interface for the trending now results.

Discover eight strategies to optimize your landing pages. Make the right first impression and generate more conversions, leads, and sales.

New features in Google Analytics improve visualization, anomaly detection, and transaction tracking for better insights.

Discover the key steps to establish a solid data foundation for effective value-based bidding. Watch the second video in our series for valuable insights.

Get a complete breakdown of LinkedIn ads bidding strategies your business can use. Plus, understand when to use which for best results.

Discover how to optimize your campaigns, reduce waste, and maximize ROI in challenging economic times.