Discover when to use Google's Demand Gen campaigns vs Search and Performance Max. Learn key features, audience targeting, and reporting options for visual ad surfaces.

Recent analyses highlight concerns about the sustainability of open source software development and its economic impact.

Meta sues EDPB over Opinion 08/2024, citing violations of EU law and fundamental rights.

The approach to targeting has changed. If you're wondering which inputs to use to reach your ideal audience, you're overthinking it.

A federal appeals court narrows the scope of Section 230 protections for tech companies in a case involving TikTok.

Examining Megan Clarken's impact on Criteo through SEC filings, public events, and detailed financial transactions during her leadership.

Google introduces Tag Diagnostics and an integrated Consent Management Platform setup, to enhance first-party data strategies.

Drive revenue growth and optimize your marketing spend using data-centric strategies and advanced AI models.

Master the 4Ps of ecommerce paid media. Learn how to leverage product, price, place, and promotion for a successful online business.

YouTube is a great platform to connect with many worldwide all in one place. How can you build a successful show and gain traction? Find out on SEJ.

When it comes to your ad strategy, simpler is better. Here is a list of 10 ways that advertisers overcomplicate things and hurt results.

A class action katz-lacabe et al v. oracle america, inc. lawsuit against Oracle over data collection practices has resulted in a $115 million settlement. Here are the key details.

Millions of DIRECTV customers lose access to Disney channels as negotiations break down, impacting sports fans.

Google's John Mueller offered a tip for optimizing favicons that isn't officially documented but could improve their impact

Explore the concept of paying with data instead of money. Learn how personal information is used to access online services and fuel targeted advertising.

Google to replace Video Action Campaigns with Demand Gen, promising improved performance and multi-format capabilities for advertisers.

Explore the controversy around SERP features. Yelp's lawsuit against Google reveals their negative impact on organic traffic.

It's not that targeting inputs never matter, but they mean much less than you think. Use that time to focus on things that matter more.

Here are five important Google Ads reports to help you track and monitor performance plus how to use them to optimize your campaigns.

Where do branding campaigns fit into the mix when clients insist on a measurable return from their activity? Lars Maat shows how to make brand activity work

Vulnerabilities discovered in two of the most popular WordPress contact form plugins could affect over 1.1 million installations