InfoSum partners with WPP's Choreograph to improve campaign planning and audience profiling through secure data collaboration technology.

Google introduces five AI-driven features for travel, from immersive route planning to photo editing and language translation.

Gemini Advanced users gain personalized AI assistants; improved image generation rolls out.

New Narrative product transforms audio ads into engaging CTV content, opening opportunities for diverse advertisers and enhancing audience reach.

Snapchat introduces School Communities, allowing students to connect with classmates and share content within verified groups.

Meta's new RETINAS initiative introduces real-time server fleet utilization effectiveness to optimize data center emissions.

Google's Display & Video 360 and Campaign Manager 360 to implement improved conversion tracking for advertisers.

Triton Digital's Sounder technology enhances NOVA's audio portfolio with advanced targeting and brand safety features.

Google Gemini’s Gems lets users create and customize specialized AI experts, making specific tasks like SEO more efficient and effective

New trafficking updates to affect digital advertisers in September 2024.

Learn how to find the right long tail keywords for articles and avoid keyword cannibalization. Improve your content strategy with non-traditional research methods.

Flight ASAP pacing to be removed at the insertion order level in November 2024.

Amazon DSP's modeled attribution helps advertisers track and evaluate the complete impact of their advertising investments across various supply sources, including anonymous inventory.

Yelp sues Google for antitrust violations in local search, alleging monopolistic practices that harm competition and consumer choice.

Take your SEO strategy to the next level with content research beyond competitor analysis. Discover how to develop unique niche strategies for long-term success.

Understand what the Meta Advantage+ options are and how they can impact your business's Facebook campaigns.

Google clarifies how organization markup influences search results, impacting logos and disambiguation.

John Mueller of Google clarifies misconceptions about link quantities in blog posts, emphasizing content quality over metrics.

Google relaunches AI image generation with enhanced safeguards, addressing past issues. New Imagen 3 model offers improved quality.

Google Trends introduces advanced search capabilities and comparison tools, empowering users with deeper insights into search data.

If you still use original audiences to target interests and lookalikes, I encourage you to run this A/B test against Advantage+ Audience.