Optimize your Google Ads campaigns with value-based bidding. Learn how to attract valuable leads that are more likely to convert into customers.

Not many advertisers have it, but Post-Conversion Optimization is very helpful for optimizing for events further down your funnel.

OpenAI ChatGPT experiences an outage that significantly disrupted service, with many reporting a Bad Gateway error

XSS vulnerability affecting up to +200,000 WordPress installations discovered in Elementor add-on plugin, Jeg Elementor Kit.

Google introduces Tag Diagnostics and integrated CMP setup to simplify consent management and improve measurement accuracy.

Nielsen data reveals a 27% increase in daily news site audiences during Olympics, with post-games traffic remaining elevated.

Former MySpace CEO alleges Google's monopolistic practices led to the social network's decline.

New collaboration aims to boost contextual and ID-free audience targeting for connected TV advertising landscape.

Bluesky introduces new features to combat toxicity, including quote post detachment, reply hiding, and notification filters.

New report reveals retailers' unpreparedness for potential TikTok ban, highlighting shifts in consumer behavior and advertising plans.

Taboola's Maximize Conversions AI bidding tech now available to all advertisers, driving increased conversions and adoption.

Edison Research reveals top 25 UK podcasts for Q2 2024, highlighting shifts in listener preferences and new entrants.

Circana to acquire NCSolutions and Nielsen's Marketing Mix Modeling business, enhancing its media analytics offerings.

Google introduces Tag Diagnostics tool to help advertisers improve ad measurement accuracy and compliance across its platforms.

Yelp sues Google over monopolistic practices in local search, claiming anticompetitive conduct stifles competition and consumer choice.

Google shows how to access hidden filters, what search operators do, and how to gain more actionable insights

Google introduces integrated consent management setup across its ad platforms, partnering with four CMPs to simplify privacy compliance for advertisers.

LG Ad Solutions report reveals shifting media consumption patterns among Hispanic viewers.

InfoSum partners with WPP's Choreograph to improve campaign planning and audience profiling through secure data collaboration technology.

Google introduces five AI-driven features for travel, from immersive route planning to photo editing and language translation.

Gemini Advanced users gain personalized AI assistants; improved image generation rolls out.