Google's John Mueller offered guidance on the best approach for 404 error response management for SEO

GA4 improves session_start event processing for properties linked to Google Ad Manager, offering more accurate user session data.

Advertisers often fear restarting the learning phase. But, sometimes it can be used as a reset when your ads aren't performing well.

Google updates its cryptocurrency advertising policy, allowing certified Swiss crypto exchanges and wallets to advertise from September 20, 2024.

New research from Haus sheds light on the impact of including or excluding brand terms in Google Performance Max campaigns.

Google's updated Video SEO documentation shows four strategies for improving your content's effectiveness

Google's Search Ads 360 now supports Microsoft automated bidding, offering advertisers improved cross-platform optimization.

OpenX enhances ConteX with keyword targeting and adds 4D, Neuwo, Reticle, and ShareThis as data partners for improved contextual advertising.

Nexxen's ACR data now available on The Trade Desk platform, enhancing cross-channel TV advertising capabilities in key markets.

Triton Digital releases latest Canada Podcast Ranker, revealing top shows and networks for July 2024.

AdRoll's Q3 2024 State of Digital Marketing Report highlights significant shift in display advertising costs.

John Mueller's explanation of title tags' impact on rankings may be surprising, but here's why it makes sense

Campaign Budget Optimization is mostly dead now because of the way targeting works. Here's the one reason you should still use it...

Perplexity AI Ads are targeting High-Income Users with Video and Sponsored Questions.

Google's Martin Splitt shared how SEOs and site owners can fight back against malicious bots and improve site performance

Discover how to optimize your videos for better visibility and indexing in Google Search results, including technical requirements, video indexing criteria, and best practices for watch pages.

Google's recent documentation update provides insights on how profile page and discussion forum markup is utilized in Search results.

Google adds Google-CloudVertexBot to its crawler lineup, aiding site owners in Vertex AI Agent creation

The NFL has released its 2024 season schedule, featuring primetime games, international matchups, and new broadcast partners.

Belgian DPA imposes €100,000 fine on telecom company for 14-month delay in responding to customer's data access request.

Discover effective strategies for brands to maintain visibility and stay in control of your content's impact as search adapts and evolves in the age of generative AI.