These segmentation techniques help align your ad strategies with business goals and maximize campaign performance.

Researchers have uncovered code within the Threads app that may reveal the impending arrival of ads. Are ads imminent?

Looker Studio's August update brings conditional formatting to collapsed pivot tables and expands data integration options.

AudienceProject introduces a new 'Campaign' entity and user interface in AudienceReport, aligning with industry standards.

Amazon's Prime Big Deal Days returns in October, offering exclusive deals across 19 countries for Prime members.

ADVANCE event explores AI, creativity, and social impact in advertising with industry leaders on September 18, 2024, in New York City.

Frustrated by a flood of spam, an SEO exposed six ways cheaters are exploiting Google's search results with Reddit

Google's John Mueller confirms core updates impact the search engine's AI-powered overviews.

Baidu's Q2 2024 earnings reveal a mixed performance, with AI Cloud leading growth while the search business faces challenges due to macroeconomic factors and AI integration. The company remains optimistic about its long-term AI-driven strategy.

Google's new instructional video offers a detailed walkthrough on implementing the Google Tag via Google Tag Manager.

New guide from LinkedIn highlights essential metrics for measuring B2B ad performance across awareness, consideration, and conversion stages.

15% of searches in Google every day are new, how can you get ahead of the curve? In this episode, Sofia takes you through six underrated methods to enrich your keyword lists.

Google's John Mueller offered guidance on the best approach for 404 error response management for SEO

GA4 improves session_start event processing for properties linked to Google Ad Manager, offering more accurate user session data.

Advertisers often fear restarting the learning phase. But, sometimes it can be used as a reset when your ads aren't performing well.

Google updates its cryptocurrency advertising policy, allowing certified Swiss crypto exchanges and wallets to advertise from September 20, 2024.

New research from Haus sheds light on the impact of including or excluding brand terms in Google Performance Max campaigns.

Google's updated Video SEO documentation shows four strategies for improving your content's effectiveness

Google's Search Ads 360 now supports Microsoft automated bidding, offering advertisers improved cross-platform optimization.

OpenX enhances ConteX with keyword targeting and adds 4D, Neuwo, Reticle, and ShareThis as data partners for improved contextual advertising.

Nexxen's ACR data now available on The Trade Desk platform, enhancing cross-channel TV advertising capabilities in key markets.