Explore Demand Gen placements, Google's approach to serving visual ads across YouTube, Discover, and Gmail platforms.

Explore the technical specifications for Demand Gen campaigns, covering image, video, and text requirements for effective ads.

While you can submit up to five primary text variations, is it possible you can actually provide 10? Here's how it's possible...

CRTC grants Google a 5-year exemption from Online News Act in exchange for $100M annual contribution to Canadian journalism.

New research reveals Connected TV's potential for personalized advertising to Black American viewers, driving engagement and action.

Google's latest tutorial unveils advanced features for comparing search terms and topics across platforms.

Explore FuboTV's extensive sports offerings, recent legal actions, and position in the competitive streaming landscape.

Amazon introduces Sponsored Brands cost control, enabling advertisers to set performance-based parameters for campaign optimization.

Amazon expands content transparency reports for Streaming TV ads, now including show title breakdowns for Prime Video and Freevee.

Unlock the secrets to enterprise PPC success with this detailed guide. Learn how to navigate the unique challenges of enterprise accounts.

Maximize your search visibility with on-page SEO. Learn about the factors that impact website rankings, from content optimization to site speed and mobile-friendliness.

An update to instant forms allows leads to get access to a promo code that they can then redeem on your website. Here's how it works...

Learn seven actionable and proven Facebook ad tactics to try today from six demand generation professionals.

Google's John Mueller offers advice on removing unwanted content from search results, such as online articles about past incidents.

TikTok introduces seamless Amazon product purchasing within its app, revolutionizing social commerce for users in the United States.

TikTok's latest report uncovers how shoppers are transforming their approach to spending amid economic uncertainty.

Google announces immediate upload of conversion adjustments, eliminating 24-hour wait time for API users starting September 9, 2024.

Meta announces new features for customized ad campaigns, including Conversion Value Rules and analytics integrations, to boost advertiser performance.

Are you up to speed on how to maximize the impact of AI Overviews? Discover expert embedding techniques for succeeding in this new search environment.

Instant forms allow advertisers to collect contact info from leads without sending them to an external website. Here's your complete guide.

Google-compliant local SEO at scale doesn’t have to be difficult. The secret is applying automation where it counts to complement the work of your agency.