Find out the impact of the recent monopoly ruling against Google on SEO and the open web. Explore potential consequences and scenarios in this week's post.

Meta announced the deprecation of more than 100 unique metrics from the Ads API. What does this mean and what should you use instead?

Use this six-step social media audit and template to make data-driven decisions and improve consistency on all your social accounts.

Study reveals gap between ChatGPT's training data and real-world uses, highlighting need for careful AI implementation in content strategies.

Google plans to add "Deep Research" to Gemini, sourcing information from multiple webpages. Launch expected soon, but details remain unclear.

Enhance your PPC campaign performance in 2024 with these proven strategies. Leverage AI, adapt to privacy regulations, and optimize your ads for ROI.

Client meetings are one of the keys to success for any SEO consultant or marketer. In this edition of Moz’s educational Next Level series, Meghan shows you how to use Moz Pro to prepare for and run a successful meeting with your clients.

Achieve a balance between brand performance and marketing with a more nuanced approach. Discover the surprising strategy to give brand supremacy.

You can create Advantage+ Shopping Campaigns using conversion events other than purchases. What happens when you optimize for registrations?

Anthropic's Prompt Caching with Claude reduces costs by up to 90% and doubles processing speed for detailed and complex projects

Google updates Trends' Trending Now tool with improved real-time search trend analysis.

Looking to expand your reach with broad match keywords? Find out how to carefully manage them and avoid overspending on irrelevant searches.

FTC bans fake reviews and deceptive practices in new rule. Businesses face stricter regulations on review acquisition and disclosure.

Explore the evolving world of SEO and understand why search engines are more important than ever. Learn how user intent and search engine changes shape online experiences.

FTC bans fake reviews, empowering the agency to seek penalties against violators and combat AI-generated deception in online marketplaces.

Google vs Microsoft Bing: Which search engine should you focus on? Explore the differences, market share, and AI integration to make an informed decision.

Eric Enge tells his story how he leveraged content and data studies to gain recognition, which culminated in him being the author of the Art Of SEO

$150 million dollars can buy you a lot of things in this world. Maybe you fancy yourself a mansion in Bel Air. Maybe you prefer a private island in Thailand

Marketers are leveraging direct mail’s offline data to fuel digital prospecting and customer acquisition campaigns.

Google Shopping offers new tips for back to school shopping.

Meta made a series of announcement related to optimization improvements, including Conversion Value Rules. Here's how it works...