Learn how AI is shaping content creation and brand authority. Stay competitive with AI citations and gain an edge in consumer interactions.

A patent describes using branded search queries as a ranking signal. Though not new, it has generally been overlooked

Apple updates StoreKit External Purchase Link Entitlement, allowing developers more freedom in promoting off-app purchases in EU.

Boost your website's search rankings and visibility with these practical steps to improve crawling and indexability.

Meta's Q2 earnings are out for 2024. Here's a look at trends for the average cost per ad, ad impressions delivered, and overall ad revenue.

Watch on-demand and learn strategies that can help you utilize your e-commerce platform to go after a greater share of your organic market.

Google's AI search overviews favor YouTube and LinkedIn, shorten content, and mostly link to top organic results, a new study reveals.

Google halts AdSense monetization in Russia, impacting publishers and and further isolating Russia's digital economy amid ongoing geopolitical tensions.

Unlocking the power of conversion tracking in enterprise SEO. Learn how to get approvals, implement tracking, and report on metrics.

Discover the State of SEO in 2025. Uncover the pressing challenges, emerging trends, and strategies that SEO professionals are implementing for success.

Find out the impact of the recent monopoly ruling against Google on SEO and the open web. Explore potential consequences and scenarios in this week's post.

Meta announced the deprecation of more than 100 unique metrics from the Ads API. What does this mean and what should you use instead?

Use this six-step social media audit and template to make data-driven decisions and improve consistency on all your social accounts.

Study reveals gap between ChatGPT's training data and real-world uses, highlighting need for careful AI implementation in content strategies.

Google plans to add "Deep Research" to Gemini, sourcing information from multiple webpages. Launch expected soon, but details remain unclear.

Enhance your PPC campaign performance in 2024 with these proven strategies. Leverage AI, adapt to privacy regulations, and optimize your ads for ROI.

Client meetings are one of the keys to success for any SEO consultant or marketer. In this edition of Moz’s educational Next Level series, Meghan shows you how to use Moz Pro to prepare for and run a successful meeting with your clients.

Achieve a balance between brand performance and marketing with a more nuanced approach. Discover the surprising strategy to give brand supremacy.

You can create Advantage+ Shopping Campaigns using conversion events other than purchases. What happens when you optimize for registrations?

Anthropic's Prompt Caching with Claude reduces costs by up to 90% and doubles processing speed for detailed and complex projects

Google updates Trends' Trending Now tool with improved real-time search trend analysis.