On a recent earnings call, Mark Zuckerberg suggested that future Meta ad campaigns could be entirely generated by AI within minimal input.

Ziff Davis sees revenue decline but maintains optimistic outlook for 2024 amid strategic acquisitions and debt restructuring.

Meta announces major changes to Ads Insights API, removing numerous unique metrics and affecting data retrieval for advertisers.

Google announces Ads API v17.1 with shareable previews, asset management, and enhanced reporting capabilities.

Magnite's Q2 2024 earnings show revenue growth and strategic partnerships, signaling positive momentum in ad tech.

Google updates AdMob's User Activity Report metrics, focusing on improved clarity and brevity for app developers and advertisers.

New YouTube video from Google Ads explains certification process for advertisers of government documents and services.

Marin Software adds Reddit and X support, enhancing digital marketing capabilities for advertisers and agencies.

Looker Studio introduces three new formatting options for Bin calculated fields, improving data visualization and analysis capabilities.

PubMatic's Q2 2024 earnings show 6% revenue growth, with strong performance in video and mobile offset by DSP changes.

Grindr's Q2 revenue grew 34% YoY to $82.3M, with 45% adjusted EBITDA margin, as it navigates data privacy issues.

Outbrain's Q2 2024 results show improved profitability and growth in strategic areas, despite overall revenue decline.

European ad tech platform Hawk integrates Veritonic's Audio Attribution solution for improved ROI measurement of audio and CTV campaigns.

Google's Display & Video 360 now offers SDF QA format for easier bulk review of advertising settings.

Google's Search Relations team discusses misconceptions, efficiency improvements, and future possibilities in web crawling technology.

Comcast's Effectv launches advanced multiscreen advertising tools to help political campaigns reach voters effectively.

Learn how AI is shaping content creation and brand authority. Stay competitive with AI citations and gain an edge in consumer interactions.

A patent describes using branded search queries as a ranking signal. Though not new, it has generally been overlooked

Apple updates StoreKit External Purchase Link Entitlement, allowing developers more freedom in promoting off-app purchases in EU.

Boost your website's search rankings and visibility with these practical steps to improve crawling and indexability.

Meta's Q2 earnings are out for 2024. Here's a look at trends for the average cost per ad, ad impressions delivered, and overall ad revenue.