New post by Search Engine Journal 🔥
AI In Marketing Copy: A Surprising Sales Killer, Study Finds via @sejournal, @MattGSouthern
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AI In Marketing Copy: A Surprising Sales Killer, Study Finds via @sejournal, @MattGSouthern
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Search Engine Journal
AI In Marketing Copy: A Surprising Sales Killer, Study Finds
Study finds mentioning AI in marketing reduces consumer trust and purchase intent across various product categories, challenging current marketing strategies.
New post by Search Engine Journal 🔥
Google Gives 5 SEO Insights On Google Trends via @sejournal, @martinibuster
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Google Gives 5 SEO Insights On Google Trends via @sejournal, @martinibuster
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Search Engine Journal
Google Gives 5 SEO Insights On Google Trends
Google shares five practical insights about Google Trends that are useful for SEO and debugging search traffic issues
New post by Search Engine Journal 🔥
Facebook Attracts Gen Z Users While TikTok’s Boomer Audience Grows via @sejournal, @MattGSouthern
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Facebook Attracts Gen Z Users While TikTok’s Boomer Audience Grows via @sejournal, @MattGSouthern
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Search Engine Journal
Facebook Attracts Gen Z Users While TikTok’s Boomer Audience Grows
Social media shift: Facebook attracts Gen Z, TikTok lures boomers. Marketers may need to adapt strategies for evolving platform demographics.
New post by PPC Land 🔥
Google expands About this image feature to Circle to Search and Google Lens
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Google expands About this image feature to Circle to Search and Google Lens
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PPC Land
Google expands About this image feature to Circle to Search and Google Lens
Google enhances image context tools, rolling out "About this image" to Circle to Search and Google Lens for improved user information access.
New post by PPC Land 🔥
Google to demote sites with high volumes of explicit deepfake removals
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Google to demote sites with high volumes of explicit deepfake removals
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PPC Land
Google to demote sites with high volumes of explicit deepfake removals
Google announces new search ranking policy to demote websites frequently hosting non-consensual explicit deepfakes, aiming to combat online abuse.
New post by PPC Land 🔥
Zuckerberg unveils Meta's AI-driven vision for the next decade
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Zuckerberg unveils Meta's AI-driven vision for the next decade
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PPC Land
Zuckerberg unveils Meta's AI-driven vision for the next decade
Meta CEO outlines ambitious plans for AI integration across platforms, open-source development, and metaverse technologies.
New post by PPC Land 🔥
Google introduces new 2.5% surcharge for ads served in Canada starting October
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Google introduces new 2.5% surcharge for ads served in Canada starting October
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PPC Land
Google introduces new 2.5% surcharge for ads served in Canada starting October
Google announces a 2.5% Canada DST Fee for ads served in Canada, effective October 1, 2024, to comply with digital services tax legislation.
New post by PPC Land 🔥
Google's Business Operations Verification: What it is and how to complete it
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Google's Business Operations Verification: What it is and how to complete it
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PPC Land
Google's Business Operations Verification: What it is and how to complete it
Learn about Google's new Business Operations Verification process for advertisers and how to navigate it successfully.
New post by PPC Land 🔥
Google introduces AI-powered automated discounts for Back-to-School Season
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Google introduces AI-powered automated discounts for Back-to-School Season
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PPC Land
Google introduces AI-powered automated discounts for Back-to-School Season
Google's new automated discounts feature uses AI to optimize sale prices for retailers during the back-to-school shopping season.
New post by PPC Land 🔥
Privacy watchdog noyb reports major victories in 2023 annual report
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Privacy watchdog noyb reports major victories in 2023 annual report
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PPC Land
Privacy watchdog noyb reports major victories in 2023 annual report
noyb's 2023 Annual Report highlights significant fines against tech giants and new privacy complaints.
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Back-to-school spending expected to hit record highs in 2024, Walmart reports
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Back-to-school spending expected to hit record highs in 2024, Walmart reports
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PPC Land
Back-to-school spending expected to hit record highs in 2024, Walmart reports
Walmart's 2024 back-to-school insights reveal record spending projections and shifting consumer behaviors amidst economic concerns.
New post by Jon Loomer Digital 🔥
It’s Official: No More Detailed Targeting Exclusions
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It’s Official: No More Detailed Targeting Exclusions
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Jon Loomer Digital
It's Official: No More Detailed Targeting Exclusions
Meta begins the phaseout of Detailed Targeting exclusions, two months after denying that such a move was planned. Here's what's happening...
New post by PPC Land 🔥
Perion reports Q2 2024 results: revenue down 39% as search business declines
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Perion reports Q2 2024 results: revenue down 39% as search business declines
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PPC Land
Perion reports Q2 2024 results: revenue down 39% as search business declines
Digital advertising firm Perion sees sharp revenue drop in Q2 due to changes in Microsoft Bing's marketplace, but growth in retail media and CTV.
New post by PPC Land 🔥
Innovid launches harmony frequency to optimize CTV and digital ad campaigns
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Innovid launches harmony frequency to optimize CTV and digital ad campaigns
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PPC Land
Innovid launches harmony frequency to optimize CTV and digital ad campaigns
New frequency management solution aims to reduce ad waste, improve effectiveness, and enhance viewer experience across platforms.
New post by PPC Land 🔥
Apple updates App Store review guidelines, clarifies rules for emulators
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Apple updates App Store review guidelines, clarifies rules for emulators
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PPC Land
Apple updates App Store review guidelines, clarifies rules for emulators
Apple revises App Store guidelines, allowing PC emulator apps to offer game downloads and clarifying rules for developers.
New post by PPC Land 🔥
Disney+ Hotstar partners with PubMatic to enhance ad reach in India
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Disney+ Hotstar partners with PubMatic to enhance ad reach in India
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PPC Land
Disney+ Hotstar partners with PubMatic to enhance ad reach in India
Disney+ Hotstar chooses PubMatic's technology to expand programmatic advertising capabilities across multiple channels in India.