New tool offers holistic view of YouTube traffic on desktop, mobile, and connected TV, enhancing cross-platform insights.

YouTube rolls out new features for YPP suspension appeals and streamlines channel page navigation for creators.

New integration allows Bluesky users to schedule posts and cross-post content using Buffer's social media toolkit.

Google introduces asset generation for App and Display campaigns, enhances image editing, and improves Performance Max reporting.

Microsoft's Q4 2024 results show 15% revenue growth, with Azure, AI services, and search advertising leading the charge.

Microsoft's Q4 2024 report highlights advancements in gaming, AI, and advertising across its product ecosystem.

Integral Ad Science's Quality Attention™ now covers mobile in-app, unifying media quality and eye tracking for advertisers.

Amazon announces record-breaking delivery speeds for Prime members, with over 5 billion items arriving same or next day globally.

HUMAN Security's report reveals widespread distrust of AI crawlers, with majority of firms blocking LLM access to their websites.

HUMAN Security's 2024 report uncovers increasing sophistication in ad fraud tactics, highlighting AI's role in cyberthreats.

Stay ahead of the curve with future PPC strategies for a privacy-first world. Adapt your advertising techniques in response to changing privacy laws and the phasing out of third-party cookies.

AI bots: To block or not to block? Tom Capper revisits which sites are blocking AI bots and examines data like website authority and rankings to help you decide whether to block AI bots from your site.

Google updates search algorithm to combat explicit deepfakes, improving content removal and adjusting rankings to protect users from non-consensual imagery.

Google expands "About this image" feature, enhances deepfake detection, aiming to combat misinformation in search results.

This is a good reminder. Here's how to determine whether a feature is part of an official rollout or if it's a test...

Google's AI Overviews rarely appear in trending news searches, study finds. Health queries most affected.

Wix announced a suite of AI tools that automate the process of cultivating organic traffic with authentic content

Partnership aims to boost campaign performance and accuracy using advanced AI and content categorization technologies.

Unlock the power of understanding user intent in SEO. Learn how to optimize your content to meet users' needs and improve your website's rankings.

Perplexity AI's publisher revenue share model raises questions about its fairness toward small publishers

Understanding Google's Core Topicality Systems and their implications for SEO strategies