Explore the impact of AI, and how it can take your skills to the next level, all in one place.

Stop wasting your time on things that just don't matter. Focus your time on the ad, offer, and wherever you send people from the ad.

Competitive positioning is how you market your company so it stands apart from the competition and leverages its strengths. Learn how to find yours.

Explore retargeting strategies to improve your PPC campaigns, increase conversions, and optimize ROI. Find out how to successfully re-engage potential customers

We’re adding conversions to Performance Max asset reporting, improving image editing, expanding asset generation to new campaigns and more.

Google introduces AI tools for Performance Max, enhancing reporting, creative capabilities, and brand safety measures for advertisers across multiple campaign types.

Meta's AI Studio allows users to create custom AI characters for chat, memes, and more, expanding creative possibilities.

Google's wildfire tracking tool now covers 15 additional countries, providing real-time information to aid safety efforts.

New tool offers holistic view of YouTube traffic on desktop, mobile, and connected TV, enhancing cross-platform insights.

YouTube rolls out new features for YPP suspension appeals and streamlines channel page navigation for creators.

New integration allows Bluesky users to schedule posts and cross-post content using Buffer's social media toolkit.

Google introduces asset generation for App and Display campaigns, enhances image editing, and improves Performance Max reporting.

Microsoft's Q4 2024 results show 15% revenue growth, with Azure, AI services, and search advertising leading the charge.

Microsoft's Q4 2024 report highlights advancements in gaming, AI, and advertising across its product ecosystem.

Integral Ad Science's Quality Attention™ now covers mobile in-app, unifying media quality and eye tracking for advertisers.

Amazon announces record-breaking delivery speeds for Prime members, with over 5 billion items arriving same or next day globally.

HUMAN Security's report reveals widespread distrust of AI crawlers, with majority of firms blocking LLM access to their websites.

HUMAN Security's 2024 report uncovers increasing sophistication in ad fraud tactics, highlighting AI's role in cyberthreats.

Stay ahead of the curve with future PPC strategies for a privacy-first world. Adapt your advertising techniques in response to changing privacy laws and the phasing out of third-party cookies.

AI bots: To block or not to block? Tom Capper revisits which sites are blocking AI bots and examines data like website authority and rankings to help you decide whether to block AI bots from your site.

Google updates search algorithm to combat explicit deepfakes, improving content removal and adjusting rankings to protect users from non-consensual imagery.