Audience Segments allow advertisers to get valuable visibility into Sale campaigns, but they have to be defined first. Why can't Meta do it?

Discover how AI and contextual targeting work together to improve brand safety and enhance ad relevance, making sure your ads are seen in the right context.

It’s time to rethink formulas. We need to be more fluid in our strategies and more whimsical in the risks we’re willing to take. Discover what Miriam learned about search from listening to 2 musicians.

Google streamlines website tracking with unified Google Tag ID, simplifying data collection across multiple platforms.

Watch on-demand as we simplify local SEO with five key strategies for success and walk away with actionable steps to drive impactful results.

Google's revised Healthcare and medicines policy allows certified election advertisers to reference opioids in ads.

Multiple reports of a trojan in WordPress 6.6.1 took a curious detour into a relatively arcane XML coding standard

Google updates Healthcare and Medicines Policy, permitting French government entities to advertise addiction recovery services.

Adobe contests FTC's allegations, emphasizing transparency and customer choice in subscription model for creative software.

Gracenote's new contextual categories for CTV advertising aim to improve targeting and transparency for buyers and sellers.

Google's Search Relations team discusses hreflang tags, internationalization, and best practices for multilingual sites.

Use these seven unique ideas to include your business's promotions within your Google Ads copy and creative.

Google enhances Gemini with 1.5 Flash, offering improved speed and quality across 40+ languages and 230+ regions.

Snapchat's 523 program expands to support 15 underrepresented creators with funding, mentorship, and brand partnerships.

Update to Generative AI by Getty Images puts custom stock imagery and professional editing within reach of all users

New Google Ads feature allows advertisers to import and edit product images from Merchant Center, streamlining ad creation.

New Google feature uses AI to generate detailed menus from photos, streamlining the process for restaurants and cafes.

Stay ahead of the game with AI-powered creative search ads. Learn how to leverage the power of automation to improve the efficiency of your PPC campaigns.

Discover why OpenAI's new search engine, Search GPT, is gaining attention as a potential Google alternative. Learn about its capabilities and how it aims to compete in the search market.

Explore the impact of AI, and how it can take your skills to the next level, all in one place.

Stop wasting your time on things that just don't matter. Focus your time on the ad, offer, and wherever you send people from the ad.