Explore the evolution of paid search marketing. Discover how the industry has transformed and adapted to new technologies and strategies.

Google's Gary Illyes cautioned against AI answers and encouraged using personal knowledge and authoritative resources

Google suggests ccTLDs could lose SEO value in years' time due to creative branding use, urging focus on content and hreflang for international targeting.

Avoid common ecommerce mistakes with Google Shopping. Learn how to optimize your campaigns and improve the quality of your product feed.

Google's Gary Illyes suggests incorrect hreflang tags may not hurt SEO, but the content language remains a key signal for search relevance.

Google hints at a potential shift to automatic language detection, which could reduce reliance on manual hreflang annotations for multilingual websites.

Audience Segments allow advertisers to get valuable visibility into Sale campaigns, but they have to be defined first. Why can't Meta do it?

Discover how AI and contextual targeting work together to improve brand safety and enhance ad relevance, making sure your ads are seen in the right context.

It’s time to rethink formulas. We need to be more fluid in our strategies and more whimsical in the risks we’re willing to take. Discover what Miriam learned about search from listening to 2 musicians.

Google streamlines website tracking with unified Google Tag ID, simplifying data collection across multiple platforms.

Watch on-demand as we simplify local SEO with five key strategies for success and walk away with actionable steps to drive impactful results.

Google's revised Healthcare and medicines policy allows certified election advertisers to reference opioids in ads.

Multiple reports of a trojan in WordPress 6.6.1 took a curious detour into a relatively arcane XML coding standard

Google updates Healthcare and Medicines Policy, permitting French government entities to advertise addiction recovery services.

Adobe contests FTC's allegations, emphasizing transparency and customer choice in subscription model for creative software.

Gracenote's new contextual categories for CTV advertising aim to improve targeting and transparency for buyers and sellers.

Google's Search Relations team discusses hreflang tags, internationalization, and best practices for multilingual sites.

Use these seven unique ideas to include your business's promotions within your Google Ads copy and creative.

Google enhances Gemini with 1.5 Flash, offering improved speed and quality across 40+ languages and 230+ regions.

Snapchat's 523 program expands to support 15 underrepresented creators with funding, mentorship, and brand partnerships.

Update to Generative AI by Getty Images puts custom stock imagery and professional editing within reach of all users