Ad Recall Lift is a metric that has historically been tied to Awareness campaigns. You can now use it for Engagement campaigns, too.

Italian competition watchdog investigates Google over allegedly misleading user consent practices for linking its services.

Google's Privacy Sandbox shifts focus to user choice, delaying third-party cookie deprecation in Chrome.

Watch this on-demand webinar and learn simple hacks for attaining thousands of high authority links using Digital PR.

Google's John Mueller gives an eye-opening response about the impact of blocking Google on "linking power."

Google's cookie policy crumbles: The company reverses course on third-party tracking, putting privacy choices in users' hands.

New feature allows advertisers to control ad visibility and brand associations in Performance Max campaigns on Microsoft Advertising.

Google's John Mueller says that an exponential growth in content will cause it to be seen as a new site and be re-evaluated

As the digital advertising landscape shifts towards a cookieless future, harnessing the power of first-party data becomes increasingly crucial. Google's Customer Match provides a robust solution for paid search advertisers to scale reach and engagement with…

Discover how Google's use of AI and Search Generative Experience (SGE) are transforming search. Learn about the future of artificial general intelligence (AGI) in SEO.

Discover how AI is reshaping the content and SEO landscape. Explore the impact of machine-generated content and the value of human-generated content.

If you have multiple company goals but a limited budget, you may want to give all of those goals attention. But have a focused ad strategy.

Google shares three key tips for effective internal linking to improve SEO and user experience on websites.

Decision gets mixed reactions from advertisers, with many emphasizing the importance of privacy-focused strategies and first-party data.

WordPress 6.6.1 fixes significant errors from last week's 6.6 - This is why you should update now

Google's decision to prioritize user consent for third-party cookies instead of phasing them out has sparked relief and strategic shifts within the advertising industry, with a focus on privacy-centric solutions and omnichannel marketing.

Spotify's Q2 2024 earnings reveal impressive revenue growth, subscriber gains, and record-high profitability amid market challenges.

Kruidvat's parent company fined €600,000 by Dutch Data Protection Authority for unlawful use of tracking cookies on its website.

Reddit partners with NFL, NBA, MLB, PGA TOUR, and NASCAR to enhance fan experiences and create new advertising opportunities.

Amazon launches DOOH ads in Whole Foods and Amazon Fresh, offering new ways for brands to reach in-store shoppers.

Meta AI expands to more countries & languages plus brings AI generated images to Facebook, Instagram, Messenger & WhatsApp