Meta is redesigning the search bar in Ads Manager to allow you to highlight saved searches using Quick Views. Here's how they work...

When it comes to capturing clicks within search, keywords are becoming less important than audience targeting. But you need to know How to make it work for you

Data-backed analysis of Google AIO keyword triggers supports patterns observed by digital search marketers

Google's new "First-Party Mode" for Google Tag Manager allows website owners to host tracking scripts on their own domain for potentially better data security and privacy, but raises concerns about user control and motives.

The European Data Protection Board (EDPB) recommends designating Data Protection Authorities (DPAs) as the main AI oversight body for high-risk systems and potentially others.

The European Data Protection Board clarifies the EU-U.S. Data Privacy Framework for European individuals with a FAQ explaining their rights and complaint procedures.

Microsoft Clarity's Recipe Widget helps food bloggers understand how visitors interact with recipes to improve content and potentially increase ad revenue.

Learn the three essential pillars of SEO success: authority, relevance, and user experience. Explore how optimizing these factors can skyrocket your website's search rankings.

NielsenIQ expands its On Premise Measurement service to help beverage alcohol brands navigate a changing market with shifting consumer preferences.

AdInMo releases new SDK allowing mobile game developers to integrate clickable ads without disrupting gameplay.

Comscore partners with Anzu to improve measurement of in-game advertising campaigns using Comscore Campaign Ratings (CCR).

Google Analytics adds three new UTM fields to BigQuery exports for more detailed analysis of marketing campaign performance.

Comscore's 2024 State of Gaming Report reveals a massive gaming audience with cross-platform play and diverse advertising opportunities.

Matt Landers' video explains how Google tags help website owners track visitor behavior and optimize their website using gtag.js or Google Tag Manager.

Discover how your Martech stack impacts SEO performance. Learn how technology decisions can influence marketing channels and improve business success.

Learn how building a strong brand online prepares SEO professionals for a future driven by brand-first strategies.

I love this analogy. You know those steering wheels at the top of treehouses that don't actually do anything? That's ad targeting inputs.

PPC headlines have a huge influence on the results of your performance campaign. However, users spend less than 0.7 seconds focused on each online ad, so you need to craft engaging websites that catch their attention in a minuscule amount of time. Every online…

Google's John Mueller shares tips on checking if the SEO company you hired is actually doing the work they promised.

Cloudflare's report shows Google dominates search with 89%.

Cloudflare finds Chrome remains the dominant web browser at 65%.