Google inadvertently reveals reasons that explain their seeming indifference to publishers hurt by algorithm updates

Apple's new midnight colored HomePod mini joins a crowded smart speaker market dominated by Amazon's Alexa.

A new study by LG Ad Solutions explores parent shopping habits for back-to-school season, highlighting the rise of CTV advertising and the enduring popularity of in-store shopping.

Meta lets advertisers showcase custom discounts directly on Instagram ad call-to-action buttons, potentially boosting user engagement.

Adobe predicts record-breaking online sales of $14 billion for Prime Day 2024, fueled by steeper discounts and early back-to-school shopping.

Facing geopolitical challenges, Yandex is selling its Russia-based businesses and international assets, focusing on its remaining international operations under a new brand.

AI negotiation tools are emerging in e-commerce, offering automated haggling for potentially lower prices but raising concerns about transparency and effectiveness.

Google's reason for using the word "creators" offers a reflection on the ephemerality of digital marketing

Discover how AI has revolutionized search engine algorithms and changed the way SEO works. Learn about the impact of AI on keyword research and content creation.

The second part of the IAB Report highlights business outcomes as the most important success metrics to assess success, with reach and frequency second.

Kantar research reveals surprising insights on attention's role in brand-building, reshaping advertising strategies.

Dive into this data analysis revealing the trends among ccTLDs across different verticals and explore how subdomains influence rankings.

Instagram is great for engaging your audience, but it can also be a tool for driving traffic. Find out how to drive traffic from Instagram with these tips.

Meta needs this breakdown. How much of my budget was spent on my targeting inputs and how much on the expanded audience?

Google's June 2024 CrUX data shows performance gains which are expected to inform the Page Experience Ranking Factor

Google's web crawler simulates "idle" states to better render JavaScript-heavy sites, improving indexing of deferred content on webpages.

Independent podcasting company Acast expands its portfolio with the Pionaire Network.

New Fields Enhance Event Sequencing Analysis in BigQuery Exports.

In a recent update for YouTube creators, YouTube announced the launch of text-to-speech for Shorts but delayed the availability of custom thumbnails until later.

B2B marketing faces hidden recession: CMOs grapple with budget cuts, longer sales cycles, and shrinking job market amid economic pressures.

Eventbrite and TikTok join forces to streamline event promotion, offering creators new tools to reach audiences and sell tickets directly through TikTok videos.