In this blog post, Miriam discusses 11 Google Business Profile fields that can have a positive impact on how you rank.

It's not that the audience we reach doesn't matter. It's that we have very little targeting control now. Meta decides who sees our ads.

Google renders all webpages, including JavaScript-heavy sites, for search indexing.

Google's losing share of search to some unlikely contenders. Learn which Google competitors are best for users and marketers.

YouTube Shorts introduces new creation tools, including auto layout, text-to-speech, enhanced captions, and more.

Discover how Google's use of AI and Search Generative Experience (SGE) are transforming search. Learn about the future of artificial general intelligence (AGI) in SEO.

Google confirms no option to block content only from Discover, unlike News, highlighting limitations in crawling control.

Google inadvertently reveals reasons that explain their seeming indifference to publishers hurt by algorithm updates

Apple's new midnight colored HomePod mini joins a crowded smart speaker market dominated by Amazon's Alexa.

A new study by LG Ad Solutions explores parent shopping habits for back-to-school season, highlighting the rise of CTV advertising and the enduring popularity of in-store shopping.

Meta lets advertisers showcase custom discounts directly on Instagram ad call-to-action buttons, potentially boosting user engagement.

Adobe predicts record-breaking online sales of $14 billion for Prime Day 2024, fueled by steeper discounts and early back-to-school shopping.

Facing geopolitical challenges, Yandex is selling its Russia-based businesses and international assets, focusing on its remaining international operations under a new brand.

AI negotiation tools are emerging in e-commerce, offering automated haggling for potentially lower prices but raising concerns about transparency and effectiveness.

Google's reason for using the word "creators" offers a reflection on the ephemerality of digital marketing

Discover how AI has revolutionized search engine algorithms and changed the way SEO works. Learn about the impact of AI on keyword research and content creation.

The second part of the IAB Report highlights business outcomes as the most important success metrics to assess success, with reach and frequency second.

Kantar research reveals surprising insights on attention's role in brand-building, reshaping advertising strategies.

Dive into this data analysis revealing the trends among ccTLDs across different verticals and explore how subdomains influence rankings.

Instagram is great for engaging your audience, but it can also be a tool for driving traffic. Find out how to drive traffic from Instagram with these tips.

Meta needs this breakdown. How much of my budget was spent on my targeting inputs and how much on the expanded audience?