Unlock the potential of an affiliate program for your business. This guide will show you how to launch, manage, and grow your program for maximum success.

First Conversion reporting counts only the first conversion after someone has clicked or viewed your ad. Here's when it can be most useful...

CairoRCS Media, a large Italian media group, is now using Magnite's Demand Manager platform to streamline programmatic advertising efforts.

Google's John Mueller confronted by question about why anonymous Reddit content can outrank expert advice from credible websites

Looker today launched a new central hub for performance documentation, offering information on optimizing dashboards, queries, server instances, databases, and monitoring.

Google today announced upcoming updates for Samsung Galaxy devices including contextual suggestions from Gemini, enhanced Circle to Search, Wear OS 5 on Galaxy Watches, and multiview YouTube TV on the Z Fold6.

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and tactics.

Google Ads now defaults to broad match for new search campaigns, potentially impacting performance and spend if advertisers aren't vigilant.

Stripe today announced two key updates regarding their Stripe Billing product: a plan change and a price increase.

Find out how to achieve ROI and business outcomes with a documented digital marketing success plan. Get tips from Corey Morris' new book.

Google announced they're translating search results into 8 more languages, giving publishers an opportunity to increase traffic globally

Since its launch in 2020, TikTok has catapulted in popularity, boasting over 1 billion monthly users. (With some estimates at around 1.5 billion in 2024).

Learn about the explosive growth and influence of Reddit. Find out how it can impact search results and maximize your brand's reach.

Ads Manager was appearing to be inflated compared to what appeared in my CRM. When I used First Conversion reporting, the numbers matched...

Google introduces Search Console feature for online stores to easily manage shipping and return policies.

Amazon's lead generation ad forms for non-Amazon sellers can help businesses capture customer interest across multiple digital properties.

On, on again and now off. It appears that Alphabet's rumored acquisition of HubSpot isn’t happening, sources say.

Google Analytics 4's Conversion Differences report offers a tool to reconcile discrepancies between GA4 and Google Ads conversion data.

Easier Shipping & Return Info for Online Stores: Update to Search Console.

Opting out of AI training data: IAB workshop seeks solutions.

Can Google help small publishers survive algorithm shifts?