I created a manual sales campaign using original audiences and no targeting inputs. But Meta spent 25 percent of my budget on remarketing.

Google updated their documentation to reflect full support for an "AI-generated" label and identifying AI-manipulated images

Privacy Sandbox testing by Index Exchange reveals challenges for publishers in a cookieless future, including reduced revenue, limited format support, and potential bias towards large cloud providers.

Google's Gary Illyes said that markup that SEOs and site owners control, including authorship, are generally not good signals

YouTube tests "Add Yours" sticker for Shorts, allowing creators to start trends and viewers to respond.

A year after promising a public discussion on AI training data, Google faces criticism for allegedly prioritizing a deal with Reddit while neglecting smaller publishers.

With a lot of misinformation surrounding SEO, how do you spot the fact from the fiction? Discover the top 26 most contentious SEO "facts."

Software as a Service (SaaS) companies know the importance of running ads to get trial signups, demos, and paid subscriptions. Despite this, most of them reserve their ad budgets for LinkedIn and Google. Meta is usually an afterthought when, in fact, it should…

Unlock the potential of an affiliate program for your business. This guide will show you how to launch, manage, and grow your program for maximum success.

First Conversion reporting counts only the first conversion after someone has clicked or viewed your ad. Here's when it can be most useful...

CairoRCS Media, a large Italian media group, is now using Magnite's Demand Manager platform to streamline programmatic advertising efforts.

Google's John Mueller confronted by question about why anonymous Reddit content can outrank expert advice from credible websites

Looker today launched a new central hub for performance documentation, offering information on optimizing dashboards, queries, server instances, databases, and monitoring.

Google today announced upcoming updates for Samsung Galaxy devices including contextual suggestions from Gemini, enhanced Circle to Search, Wear OS 5 on Galaxy Watches, and multiview YouTube TV on the Z Fold6.

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and tactics.

Google Ads now defaults to broad match for new search campaigns, potentially impacting performance and spend if advertisers aren't vigilant.

Stripe today announced two key updates regarding their Stripe Billing product: a plan change and a price increase.

Find out how to achieve ROI and business outcomes with a documented digital marketing success plan. Get tips from Corey Morris' new book.

Google announced they're translating search results into 8 more languages, giving publishers an opportunity to increase traffic globally

Since its launch in 2020, TikTok has catapulted in popularity, boasting over 1 billion monthly users. (With some estimates at around 1.5 billion in 2024).

Learn about the explosive growth and influence of Reddit. Find out how it can impact search results and maximize your brand's reach.