Adform, an advertising technology company, now supports Global Privacy Control (GPC) signals, allowing users to opt out of data tracking and sharing across websites.

Criteo's market testing of Google's Privacy Sandbox raises concerns about its effectiveness due to potential publisher revenue decline and a competitive advantage for Google.

Maximize conversions with PR and SEO funnels. Learn how to align your content with media coverage for higher conversion rates.

Tips applicable to local business marketing were wonderfully plentiful at this year’s MozCon. Today, Miriam shares the takeaways that rang bells and lit bulbs for her.

Does developing a link building plan sound daunting? Steal the blueprint I've used to create successful link building strategies for my clients.

In this analysis, find out how Google shows the shopping experience with SERP features and learn its impact on ecommerce queries.

I created a manual sales campaign using original audiences and no targeting inputs. But Meta spent 25 percent of my budget on remarketing.

Google updated their documentation to reflect full support for an "AI-generated" label and identifying AI-manipulated images

Privacy Sandbox testing by Index Exchange reveals challenges for publishers in a cookieless future, including reduced revenue, limited format support, and potential bias towards large cloud providers.

Google's Gary Illyes said that markup that SEOs and site owners control, including authorship, are generally not good signals

YouTube tests "Add Yours" sticker for Shorts, allowing creators to start trends and viewers to respond.

A year after promising a public discussion on AI training data, Google faces criticism for allegedly prioritizing a deal with Reddit while neglecting smaller publishers.

With a lot of misinformation surrounding SEO, how do you spot the fact from the fiction? Discover the top 26 most contentious SEO "facts."

Software as a Service (SaaS) companies know the importance of running ads to get trial signups, demos, and paid subscriptions. Despite this, most of them reserve their ad budgets for LinkedIn and Google. Meta is usually an afterthought when, in fact, it should…

Unlock the potential of an affiliate program for your business. This guide will show you how to launch, manage, and grow your program for maximum success.

First Conversion reporting counts only the first conversion after someone has clicked or viewed your ad. Here's when it can be most useful...

CairoRCS Media, a large Italian media group, is now using Magnite's Demand Manager platform to streamline programmatic advertising efforts.

Google's John Mueller confronted by question about why anonymous Reddit content can outrank expert advice from credible websites

Looker today launched a new central hub for performance documentation, offering information on optimizing dashboards, queries, server instances, databases, and monitoring.

Google today announced upcoming updates for Samsung Galaxy devices including contextual suggestions from Gemini, enhanced Circle to Search, Wear OS 5 on Galaxy Watches, and multiview YouTube TV on the Z Fold6.

These trends reflect profound shifts in how consumers behave, how platforms operate, and how marketers integrate strategy and tactics.