AudienceProject integrates with Google's Ads Data Hub, offering unprecedented YouTube campaign measurement across devices.

Looking for effective ways to motivate your marketing team? Explore fun and creative strategies that promote company culture and performance.

Finding reliable SEO resources and experts to follow can be a challenge. Learn how to separate fact from fiction and make informed decisions.

Meta has introduced two new (or new to me) breakdowns for Messenger ads: Messaging Purchase Source and Messaging Outcome Destination.

Discover a holistic approach to organic SEO through comprehensive site audits, deep optimization techniques, and continuous performance analysis.

Explore the latest Facebook statistics and facts in this article. Stay updated on user behavior, demographics, trends, and more for 2024.

Discover the new data on consumer usage of social media platforms. Find out which platform is now No. 1, and how it will impact brands.

If you use audience segments, you've surely used the helpful breakdown option. But have you tried breakdown by country and audience segments?

Gary Illyes' reason for why negative SEO links don't work matches what link builders have known for 20 years

How our audiences expand has long been a mystery. But we can get more visibility into expansion using Advantage Custom Audience with a test...

In this Whiteboard Friday, Garrett discusses AI Overviews and how to optimize your SEO strategy for this new super-charged AI-powered search ranking snippet.

Geo fencing is meant to solve what is a very real problem related to location targeting, but it will exclude people you want to reach...

Google's new Chrome extension, EC Assist, helps advertisers troubleshoot and optimize their Enhanced Conversions setup for better Google Ads performance.

Amazon introduces Sponsored Ads and Stores in South Africa, tapping into a growing market of online shoppers and offering new opportunities for sellers.

TikTok introduces enhanced privacy settings and ad controls, including restrictions on teen targeting and AI-generated content disclosure tools.

Meta is rolling out First Conversion reporting, which only counts the first conversion after a click or view on an ad. Here's how it works...

Learn the three essential pillars of SEO success: authority, relevance, and user experience. Explore how optimizing these factors can skyrocket your website's search rankings.

High severity vulnerability affecting up to +100,000 installations allows unauthenticated attackers to execute CSRF exploit

Learn how to test your SEO theories using Python. Discover the steps required to pre-test search engine rank factors and validate implementation sitewide.

First Conversion reporting isn't meant to replace All Conversions. Use it to add context, but not as the only option. Here's what I mean...