In the ever-evolving landscape of digital marketing, efficiency and precision are paramount. Google Ads, a cornerstone of many businesses' advertising

Is it possible that it's not necessary to provide audience suggestions when using Advantage+ Audience? That may be the case, based on a test.

Reddit is no longer just an online community. People are using it to find answers you might have. Find out how to drive traffic from Reddit in 5 ways.

Google's Gary Illyes highlights robots.txt file's error tolerance and unexpected features as it marks 30 years of aiding web crawling and SEO.

GraphRAG, which is superior to RAG for powering AI answer engines and chatbots, is now available on GitHub for free

Similarweb yesterday announced the acquisition of 42matters, a prominent app intelligence provider based in Zurich, Switzerland.

Study reveals Google's AI overviews coincided with decline in mobile search volume, likely causing Google to pull back on the feature.

Discover effective methods to measure SEO effectiveness and increase business growth. Track the right metrics to boost revenue and enhance brand visibility.

Gain insight into the impact of AI Overviews on the SEO industry and content strategy in this interview with ex-Googler Pedro Dias.

This update gives advertisers more control over audience targeting and potentially improving app campaign efficiency.

Property owners and managers globally now have enhanced tools to streamline campaign management, and boost bookings for both hotels and vacation rentals.

Google's Gary Ilyes provided several causes of the dreaded crawled but not indexed errors

Campaign drift can occur after you've made all the major changes within an account and are at the maintenance stage. It's a big risk, one which can harm client relations. Here's how it can be avoided.

Meta is rolling out the ability to isolate First Conversion and All Conversions when comparing attribution settings. Here's what that means...

New data shows widespread AI crawler presence, with Bytespider leading in requests and website access among major AI bots.

Acast enters Japanese market through partnership with Otonal, opening up global podcast advertising opportunities for local brands.

New research reveals MFA sites focus on evergreen content, avoiding time-sensitive topics like news and sports.

SparkToro's 2024 study shows a significant decrease in organic clicks from Google searches, impacting web traffic patterns.

Fubo subscribers gain access to NBCU's multi-platform coverage of the Paris Olympics, including live events and primetime shows.

Google Search Console's Search Performance reports are experiencing latency issues, causing delays in data updates.

Google Merchant Center will soon track all website conversions, allowing for more comprehensive data but raising privacy concerns for some businesses.