How Meta distributes ad delivery in the age of algorithmic audience targeting and expansion is no longer a mystery, thanks to this test...

Performance+ is a new predictive campaign type in Amazon DSP combining exclusive Amazon signals, advertiser signals, machine learning, and automation to maximize performance for the advertiser.

Microsoft Advertising launched Property Center, a central hub for managing Lodging Campaigns, which simplifies hotel and vacation rental property advertising.

Zeta Global launched an AI-powered economic index, the ZEI, that tracks US consumer trends to measure economic health and stability.

A Norwegian court upheld a $7 million fine against Grindr for illegally sharing users' sensitive data with advertisers.

Google Ads will allow licensed lottery courier services in 40 US states (except California) to advertise their services starting July 15, 2024.

Starting July 2024, Google requires political ads to disclose the use of synthetic content to enhance viewer awareness.

WordPress took significant steps to combat supply chain attacks by pausing plugin updates and resetting passwords

Discover the differences between organic and paid search and social media strategies for local businesses. Make informed decisions on where to invest your time and resources.

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Google's AI Overviews appear less frequently but now cite more sources. Find out how these changes affect organic traffic and rankings.

Google Search Console is experiencing delays updating Search Performance reports, impacting websites' ability to access timely data.

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In the ever-evolving landscape of digital marketing, efficiency and precision are paramount. Google Ads, a cornerstone of many businesses' advertising

Is it possible that it's not necessary to provide audience suggestions when using Advantage+ Audience? That may be the case, based on a test.

Reddit is no longer just an online community. People are using it to find answers you might have. Find out how to drive traffic from Reddit in 5 ways.

Google's Gary Illyes highlights robots.txt file's error tolerance and unexpected features as it marks 30 years of aiding web crawling and SEO.

GraphRAG, which is superior to RAG for powering AI answer engines and chatbots, is now available on GitHub for free

Similarweb yesterday announced the acquisition of 42matters, a prominent app intelligence provider based in Zurich, Switzerland.

Study reveals Google's AI overviews coincided with decline in mobile search volume, likely causing Google to pull back on the feature.

Discover effective methods to measure SEO effectiveness and increase business growth. Track the right metrics to boost revenue and enhance brand visibility.