WeatherBug and TextNow lead North American apps in programmatic ad quality across Apple and Google stores.

New Tag Diagnostics feature helps websites identify and resolve tag issues for improved analytics data collection.

Google Merchant Center Next expands its free AI image generation tool Product Studio to the UK, India, Japan and adds new features like scene themes and direct image uploads.

Google Analytics 4 Unveils AI-Powered Insights, Simplifying Data Interpretation.

Today marks a year and a half of videos, publishing at least one new video every day since the first day of 2023. Here's what I've learned.

Stay ahead of the game with the top digital marketing trends for 2024. Discover why having a solid strategy is key to success in the ever-evolving digital landscape.

Google's Elizabeth Tucker discussed biases, the variety of systems within search, and the core topicality systems

Does your website have a high bounce rate? Good news: that can be fixed. Discover what’s causing a high bounce rate and how to reduce your bounce rate.

Wish your content led to more sales? Use these emotion-driven SEO tactics to create people-first content that sells.

Google Ads scripts are snippets of JavaScript code that automate various tasks and processes within your Google Ads account. Try these five.

How much do audience suggestions matter when using Advantage+ Audience? I ran a test to see how much they were used compared to none at all.

How Meta distributes ad delivery in the age of algorithmic audience targeting and expansion is no longer a mystery, thanks to this test...

Performance+ is a new predictive campaign type in Amazon DSP combining exclusive Amazon signals, advertiser signals, machine learning, and automation to maximize performance for the advertiser.

Microsoft Advertising launched Property Center, a central hub for managing Lodging Campaigns, which simplifies hotel and vacation rental property advertising.

Zeta Global launched an AI-powered economic index, the ZEI, that tracks US consumer trends to measure economic health and stability.

A Norwegian court upheld a $7 million fine against Grindr for illegally sharing users' sensitive data with advertisers.

Google Ads will allow licensed lottery courier services in 40 US states (except California) to advertise their services starting July 15, 2024.

Starting July 2024, Google requires political ads to disclose the use of synthetic content to enhance viewer awareness.

WordPress took significant steps to combat supply chain attacks by pausing plugin updates and resetting passwords

Discover the differences between organic and paid search and social media strategies for local businesses. Make informed decisions on where to invest your time and resources.

Watch this on demand webinar to learn about channels and tactics that are working, and some of the common missteps we see brands making over and over.