A new report by Adjust reveals a surge in revenue, user engagement, and market expansion within the finance app industry, with a 119% year-over-year increase in revenue in Q1 2024.

Social media management platform Sprinklr partners with Snapchat to offer unified management of organic and paid content for brands on Snapchat Public Profiles.

The IAB Tech Lab released a final analysis of Privacy Sandbox, expressing concerns that it may hinder effective advertising for publishers and brands.

Elizabeth's career path at Google, her transition from data scientist to product manager, and the intriguing world of Search Quality.

Google completed a spam update in June 2024 to improve search result quality by targeting websites that violate its webmaster guidelines.

FuboTV now offers more Live TV Streaming Options for Xfinity Internet Customers.

WeatherBug and TextNow lead North American apps in programmatic ad quality across Apple and Google stores.

New Tag Diagnostics feature helps websites identify and resolve tag issues for improved analytics data collection.

Google Merchant Center Next expands its free AI image generation tool Product Studio to the UK, India, Japan and adds new features like scene themes and direct image uploads.

Google Analytics 4 Unveils AI-Powered Insights, Simplifying Data Interpretation.

Today marks a year and a half of videos, publishing at least one new video every day since the first day of 2023. Here's what I've learned.

Stay ahead of the game with the top digital marketing trends for 2024. Discover why having a solid strategy is key to success in the ever-evolving digital landscape.

Google's Elizabeth Tucker discussed biases, the variety of systems within search, and the core topicality systems

Does your website have a high bounce rate? Good news: that can be fixed. Discover what’s causing a high bounce rate and how to reduce your bounce rate.

Wish your content led to more sales? Use these emotion-driven SEO tactics to create people-first content that sells.

Google Ads scripts are snippets of JavaScript code that automate various tasks and processes within your Google Ads account. Try these five.

How much do audience suggestions matter when using Advantage+ Audience? I ran a test to see how much they were used compared to none at all.

How Meta distributes ad delivery in the age of algorithmic audience targeting and expansion is no longer a mystery, thanks to this test...

Performance+ is a new predictive campaign type in Amazon DSP combining exclusive Amazon signals, advertiser signals, machine learning, and automation to maximize performance for the advertiser.

Microsoft Advertising launched Property Center, a central hub for managing Lodging Campaigns, which simplifies hotel and vacation rental property advertising.

Zeta Global launched an AI-powered economic index, the ZEI, that tracks US consumer trends to measure economic health and stability.