Google completed the June 2024 spam update, targeting policy-violating websites. As search quality improves, search rankings may fluctuate.

Learn what Facebook Ads brand safety and suitability controls are available to you and how to use them to refine your campaign targeting.

Integral Ad Science (IAS) expanded its measurement solutions for the Microsoft Advertising Network, offering verification and deeper insights into campaign quality for advertisers.

TuneIn partnered with Great Wall Motors to integrate its library of radio stations, podcasts, and audiobooks into select car models in Europe and Australia.

Nielsen launched deduplicated YouTube CTV campaign measurement in the UK, allowing advertisers to track audience reach and ad frequency across devices.

Google Translate expanded its reach to millions by adding support for 110 new languages, including major world languages, minority languages, and revitalized languages.

The Google Ads updates offer advertisers enhanced AI-powered performance, greater brand control and improved visibility into search queries.

Looking for the latest Pinterest data? This article explores user statistics, advertising insights, engagement trends, and more.

Unraveling the complexities of bounce rate in digital marketing. Learn why it's not as simple as you might think and how to analyze it using Google Analytics 4.

Dynamic Creative and Flexible Ad Format offer nearly identical benefits, yet they are specialized by objective. Why are they both needed?

Google still struggles with complex search queries, particularly those using "not" and prepositions, despite AI advancements.

WordPress plugin security threats intensify as more supply chain attacks on plugins are discovered

How can we reposition SEO as being the foundation of a good website, and not something you can just turn on and forget? Learn more about how to communicate the value of SEO beyond traffic and leads.

Google's Gary Illyes warns of soft 404 errors' impact on web crawling and recommends proper error handling to improve SEO and site efficiency.

Google clarifies E-E-A-T's role in search rankings, emphasizing quality content over chasing specific signals for improved search performance.

Publishers can now block artificial intelligence (AI) bots, crawlers, and scrapers from scraping the website content and training large language models (LLM) to recreate it without permission.

If you aren't using A/B tests, stop obsessing over getting equal distribution of your ads. You don't always need to find winning ad creative.

If you've run ads that reached people outside of your selected location, you're not alone. This is a common issue with location targeting.

The FTC banned Avast from selling user browsing data for advertising after the company was caught deceiving users about its data collection practices.

A new report by Adjust reveals a surge in revenue, user engagement, and market expansion within the finance app industry, with a 119% year-over-year increase in revenue in Q1 2024.

Social media management platform Sprinklr partners with Snapchat to offer unified management of organic and paid content for brands on Snapchat Public Profiles.