The second quarter of 2024 has been… interesting! The larger SEO world has been rocked by algo updates, AI Overviews, and a large Google leak, all of which have impacted local in some way. Learn about the top local search developments of this quarter.

Learn how to develop great data studies with the 5R2 roadmap. Discover the five key stages and practical steps to create impactful data stories.

If you use Advantage+ Audience without audience suggestions, does remarketing still happen? In this example, 35% of budget was spent there.

Google enhances Analytics 4 with AI insights, cross-channel reporting, and budgeting tools as Universal Analytics shutdown nears.

New features in Google Analytics allow you to make better business decisions despite a continuously changing measurement landscape.

Google Ads revamps query matching, adding misspelling tools and brand controls to boost campaign efficiency.

Google's SearchLiaison acknowledged imperfections in their ranking systems and shared steps they are taking to improve search results

Amazon's Prime Day is a major shopping event with exclusive deals for Prime members, early access, student discounts, and benefits for advertisers and retailers on the platform.

Google Ads updated search query matching and brand controls to improve campaign performance by giving advertisers more control over misspelling handling and brand exclusions.

Yelp rolled out new accessibility features including searchable business attributes, AI-powered image descriptions, and a resource hub to empower users with disabilities and improve their experience on the platform.

Pinterest launched a new feature allowing users to share their curated boards as engaging videos on social media platforms like Instagram and TikTok.

Hackers are targeting WordPress plugins at the source, updating them to infect all websites using the plugins

Understand the key metrics in PPC advertising and learn which ones matter the most. Get insights on cost per click (CPC) and other important metrics.

Learn how to effectively budget for SEO services and maximize your online presence. Understand the factors that influence SEO pricing and plan your budget accordingly.

Documentation for Flexible Ad Format says the Sales or App Promotion objectives are required, but Traffic still seems to work. Why?

Google measures search results using surveys, experts, and user behavior. Improving quality leads to trickier searches and ongoing challenges.

Google completed the June 2024 spam update, targeting policy-violating websites. As search quality improves, search rankings may fluctuate.

Learn what Facebook Ads brand safety and suitability controls are available to you and how to use them to refine your campaign targeting.

Integral Ad Science (IAS) expanded its measurement solutions for the Microsoft Advertising Network, offering verification and deeper insights into campaign quality for advertisers.

TuneIn partnered with Great Wall Motors to integrate its library of radio stations, podcasts, and audiobooks into select car models in Europe and Australia.

Nielsen launched deduplicated YouTube CTV campaign measurement in the UK, allowing advertisers to track audience reach and ad frequency across devices.