Google enhances GA4 advertising data, aligning user counts with Google Ads for improved remarketing abilities.

The report analyses media quality and performance trends from more than one trillion impressions from over 2,000 brands across APAC, EMEA, LATAM, and North America.

Meta AI promises to be a versatile companion for Indian users. The announcement highlights a range of functionalities designed to streamline tasks, spark creativity, and enhance information discovery, all within the familiar interfaces of Meta's core apps.

Learn to boost Google search rankings by using first-party data, zero-party data, and automated audience insights in your content strategy.

Google ends continuous scroll in search results, giving an explanation that raises more questions than answers

Google debunks SEO myth: Using branded keywords in content doesn't harm rankings.

Apple updated iOS and iPadOS to comply with the EU's Digital Markets Act, allowing alternative app stores, payments, and browsers in the EU.

Google Workspace for Education gets a major AI upgrade with features like a safer Gemini for students, personalized learning with LearnLM, and enhanced Chromebook Plus devices.

Google to allow certified French public health organizations to use prescription drug terms in Ads promoting safe use.

The second quarter of 2024 has been… interesting! The larger SEO world has been rocked by algo updates, AI Overviews, and a large Google leak, all of which have impacted local in some way. Learn about the top local search developments of this quarter.

Learn how to develop great data studies with the 5R2 roadmap. Discover the five key stages and practical steps to create impactful data stories.

If you use Advantage+ Audience without audience suggestions, does remarketing still happen? In this example, 35% of budget was spent there.

Google enhances Analytics 4 with AI insights, cross-channel reporting, and budgeting tools as Universal Analytics shutdown nears.

New features in Google Analytics allow you to make better business decisions despite a continuously changing measurement landscape.

Google Ads revamps query matching, adding misspelling tools and brand controls to boost campaign efficiency.

Google's SearchLiaison acknowledged imperfections in their ranking systems and shared steps they are taking to improve search results

Amazon's Prime Day is a major shopping event with exclusive deals for Prime members, early access, student discounts, and benefits for advertisers and retailers on the platform.

Google Ads updated search query matching and brand controls to improve campaign performance by giving advertisers more control over misspelling handling and brand exclusions.

Yelp rolled out new accessibility features including searchable business attributes, AI-powered image descriptions, and a resource hub to empower users with disabilities and improve their experience on the platform.

Pinterest launched a new feature allowing users to share their curated boards as engaging videos on social media platforms like Instagram and TikTok.

Hackers are targeting WordPress plugins at the source, updating them to infect all websites using the plugins