Nearly half (49%) of surveyed shoppers reported a tendency to search for products online after seeing them advertised on CTV.

Apple today announced upcoming changes to the App Store age rating system in Australia and South Korea.

Amazon Ads' Image Generator, a generative AI tool launched in late 2023, is revolutionizing the process by helping brands increase campaign submissions by over 20%.

These updates focus on improving the video editing experience, streamlining comment moderation tools, and introducing new features for Shorts creation and discovery.

These advancements aim to empower both Snapchat users and AR developers to create more engaging and creative AR experiences.

Reddit makes a major revision to its conversation page ads, including a new premium ad placement within discussion threads.

After sending a $2.3 million check to cover potential damages, Google has sidestepped a less predictable jury verdict.

Oracle Corporation this week announced the end-of-life (EOL) of its Advertising products and services.

Advertisers can now see the number of users who are eligible for remarketing and ads personalization directly in GA4

Microsoft Clarity yesterday announced the integration of its session recording software with HubSpot, a popular customer relationship management (CRM) platform.

Start from the basics! Learn how you can use LLMs to scale your SEO or marketing efforts for the most tedious tasks.

Learn about the future of data storytelling in the era of AI. Discover how advancements in technology are shaping the way we collect, analyze, and present data for effective communication.

Valuable content is key to B2B lead generation. This article explores how to build trust and attract subscribers who convert into leads.

How generative AI will enhance creativity and performance for marketers to unlock an infinite universe of ideas.

While Flexible Ad Format offers most of what Dynamic Creative did, there's one exception: CTA button testing goes away, too.

This is the second part of Stewart Dunlop's two-article series examining the key findings from the United States v. Google ads trial, which concluded in Virginia last month and sought to test whether Google was breaking antitrust laws. You don't have to have…

Nielsen yesterday announced an update to their Mexican television viewership report, "The Gauge Mexico." This update aims to provide more accurate data on streaming viewership habits in Mexico.

Streaming services continued their dominance in May 2024, reaching a record high of 38.8% of total TV usage according to Nielsen's latest Gauge™ report.

Magnite today announced its SpringServe ad serving technology is now managing video advertising on Yomiuri Telecasting Corporation's (YTV) on-demand platforms, ytv MyDo! and TVer.

As the advertising industry grapples with evaluating greenhouse gas emissions from digital campaigns, Teads, a global media platform, announced a new Carbon Reduction Program at Cannes Lions.

The report provides advertisers with valuable insights on ad products and creative formats that can maximize audience engagement.