Google today announced the launch of News Showcase in Estonia, Latvia, and Lithuania. This program aims to support publishers and enhance the user experience for news consumption within Google products.

R-Index by Razorfish unlocks actionable insights from disparate data silos, providing a unified view of brand sentiment and consumer journeys

Our study across millions of clicks revealed the true cost of leaving close variants unsupervised; we break down the impact and how to tame them.

DoubleVerify (DV) today announced the launch of the DV Transparency Center. This initiative aims to enhance industry understanding and trust in digital ad verification by offering educational resources and addressing key topics within the advertising ecosystem.

Google today announced updates to the AdSense platform regarding privacy messaging for compliance with US state regulations.

Comscore and Kochava today announced a new partnership to improve measurement capabilities for linear TV campaigns.

Nearly half (49%) of surveyed shoppers reported a tendency to search for products online after seeing them advertised on CTV.

Apple today announced upcoming changes to the App Store age rating system in Australia and South Korea.

Amazon Ads' Image Generator, a generative AI tool launched in late 2023, is revolutionizing the process by helping brands increase campaign submissions by over 20%.

These updates focus on improving the video editing experience, streamlining comment moderation tools, and introducing new features for Shorts creation and discovery.

These advancements aim to empower both Snapchat users and AR developers to create more engaging and creative AR experiences.

Reddit makes a major revision to its conversation page ads, including a new premium ad placement within discussion threads.

After sending a $2.3 million check to cover potential damages, Google has sidestepped a less predictable jury verdict.

Oracle Corporation this week announced the end-of-life (EOL) of its Advertising products and services.

Advertisers can now see the number of users who are eligible for remarketing and ads personalization directly in GA4

Microsoft Clarity yesterday announced the integration of its session recording software with HubSpot, a popular customer relationship management (CRM) platform.

Start from the basics! Learn how you can use LLMs to scale your SEO or marketing efforts for the most tedious tasks.

Learn about the future of data storytelling in the era of AI. Discover how advancements in technology are shaping the way we collect, analyze, and present data for effective communication.

Valuable content is key to B2B lead generation. This article explores how to build trust and attract subscribers who convert into leads.

How generative AI will enhance creativity and performance for marketers to unlock an infinite universe of ideas.

While Flexible Ad Format offers most of what Dynamic Creative did, there's one exception: CTA button testing goes away, too.