Google yesterday announced an update to the Display & Video 360 (DV360) API, its programmatic advertising platform. This update introduces two new functionalities.

Facebook yesterday announced the deprecation of additional Page Insights API metrics.

The report highlights a significant increase in new ad fraud schemes, with fraudsters exploiting advancements in Generative AI (Gen AI) to target emerging platforms like Connected TV (CTV) and streaming audio.

This collaboration aims to provide advertisers with access to a wider range of video ad inventory and enhanced targeting capabilities.

Identify and fix traffic declines in Google Search Console. Learn how to troubleshoot and understand the potential causes behind this drop in organic traffic.

Discover expert insights from the recent Google API documentation leak with actionable strategies to help you become a better SEO strategist.

Meta added a feature recently that makes it easier to compare results of multiple campaigns, ad sets, or ads. Here's how it works...

This API allows developers to integrate Threads functionality into their own applications, potentially enabling new features and use cases for the ephemeral messaging platform.

Google today announced the launch of News Showcase in Estonia, Latvia, and Lithuania. This program aims to support publishers and enhance the user experience for news consumption within Google products.

R-Index by Razorfish unlocks actionable insights from disparate data silos, providing a unified view of brand sentiment and consumer journeys

Our study across millions of clicks revealed the true cost of leaving close variants unsupervised; we break down the impact and how to tame them.

DoubleVerify (DV) today announced the launch of the DV Transparency Center. This initiative aims to enhance industry understanding and trust in digital ad verification by offering educational resources and addressing key topics within the advertising ecosystem.

Google today announced updates to the AdSense platform regarding privacy messaging for compliance with US state regulations.

Comscore and Kochava today announced a new partnership to improve measurement capabilities for linear TV campaigns.

Nearly half (49%) of surveyed shoppers reported a tendency to search for products online after seeing them advertised on CTV.

Apple today announced upcoming changes to the App Store age rating system in Australia and South Korea.

Amazon Ads' Image Generator, a generative AI tool launched in late 2023, is revolutionizing the process by helping brands increase campaign submissions by over 20%.

These updates focus on improving the video editing experience, streamlining comment moderation tools, and introducing new features for Shorts creation and discovery.

These advancements aim to empower both Snapchat users and AR developers to create more engaging and creative AR experiences.

Reddit makes a major revision to its conversation page ads, including a new premium ad placement within discussion threads.

After sending a $2.3 million check to cover potential damages, Google has sidestepped a less predictable jury verdict.