New post by Search Engine Journal 🔥
YouTube Tests Crowdsourced Annotations For Videos via @sejournal, @MattGSouthern
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YouTube Tests Crowdsourced Annotations For Videos via @sejournal, @MattGSouthern
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Search Engine Journal
YouTube Tests Crowdsourced Annotations For Videos
YouTube tests crowdsourced context notes, allowing creators and viewers to annotate videos.
New post by Jon Loomer Digital 🔥
Leverage Audience Segments for Manual Sales Campaigns
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Leverage Audience Segments for Manual Sales Campaigns
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Jon Loomer Digital
Leverage Audience Segments for Manual Sales Campaigns
When you use Advantage+ Audience, does remarketing happen without suggestions? Do you need suggestions? What about Advantage Custom Audience?
New post by PPC Land 🔥
FTC sues Adobe: Cancellation headaches and hidden fees alleged
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FTC sues Adobe: Cancellation headaches and hidden fees alleged
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PPC Land
FTC sues Adobe: Cancellation headaches and hidden fees alleged
The Federal Trade Commission (FTC) is suing software giant Adobe, alleging the company deceived consumers by hiding early termination fees (ETFs) and making it difficult to cancel subscriptions for popular software like Photoshop and Acrobat.
New post by PPC Land 🔥
Adobe Express Integrates TikTok Music Library for Easier Content Creation
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Adobe Express Integrates TikTok Music Library for Easier Content Creation
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PPC Land
Adobe Express Integrates TikTok Music Library for Easier Content Creation
This integration allows users to access a library of royalty-free music directly within Adobe Express, potentially simplifying the creation of video content for TikTok.
New post by PPC Land 🔥
IAS expands Brand Safety Measurement to Performance Max and Demand Gen
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IAS expands Brand Safety Measurement to Performance Max and Demand Gen
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PPC Land
IAS expands Brand Safety Measurement to Performance Max and Demand Gen
This update extends these features to Google Ads' Performance Max and Demand Gen campaigns, encompassed within IAS' Total Media Quality for YouTube offering.
New post by PPC Land 🔥
Rome Metro gets digital signage boost in 13-Year DOOH contract
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Rome Metro gets digital signage boost in 13-Year DOOH contract
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PPC Land
Rome Metro gets digital signage boost in 13-Year DOOH contract
IGPDecaux wins a 13-year contract to manage advertising and upgrade stations across Rome's Metro system.
New post by PPC Land 🔥
Ad Fraud on the rise: Gen AI makes schemes more sophisticated
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Ad Fraud on the rise: Gen AI makes schemes more sophisticated
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PPC Land
Ad Fraud on the rise: Gen AI makes schemes more sophisticated
The report highlights a significant increase in new ad fraud schemes, with fraudsters exploiting advancements in Generative AI (Gen AI) to target emerging platforms like Connected TV (CTV) and streaming audio.
New post by PPC Land 🔥
GumGum and ShowHeroes join forces for Contextual Video Advertising
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GumGum and ShowHeroes join forces for Contextual Video Advertising
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PPC Land
GumGum and ShowHeroes join forces for Contextual Video Advertising
This collaboration aims to provide advertisers with access to a wider range of video ad inventory and enhanced targeting capabilities.
New post by Search Engine Journal 🔥
How To Uncover Traffic Declines In Google Search Console And How To Fix Them via @sejournal, @TaylorDanRW
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How To Uncover Traffic Declines In Google Search Console And How To Fix Them via @sejournal, @TaylorDanRW
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Search Engine Journal
How To Uncover Traffic Declines In Google Search Console And How To Fix Them
Identify and fix traffic declines in Google Search Console. Learn how to troubleshoot and understand the potential causes behind this drop in organic traffic.
New post by Search Engine Journal 🔥
Razorfish R-Index Turns Consumer Data Silos Into Strategic Insights via @sejournal, @martinibuster
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Razorfish R-Index Turns Consumer Data Silos Into Strategic Insights via @sejournal, @martinibuster
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Search Engine Journal
Razorfish R-Index Turns Consumer Data Silos Into Strategic Insights
R-Index by Razorfish unlocks actionable insights from disparate data silos, providing a unified view of brand sentiment and consumer journeys
New post by Search Engine Journal 🔥
How To Reduce Wasted Ad Budget: The Hidden Cost of Close Variants
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How To Reduce Wasted Ad Budget: The Hidden Cost of Close Variants
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Search Engine Journal
How To Reduce Wasted Ad Budget: The Hidden Cost of Close Variants
Our study across millions of clicks revealed the true cost of leaving close variants unsupervised; we break down the impact and how to tame them.
New post by PPC Land 🔥
DoubleVerify launches Transparency Center to boost industry education
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DoubleVerify launches Transparency Center to boost industry education
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PPC Land
DoubleVerify launches Transparency Center to boost industry education
DoubleVerify (DV) today announced the launch of the DV Transparency Center. This initiative aims to enhance industry understanding and trust in digital ad verification by offering educational resources and addressing key topics within the advertising ecosystem.
New post by PPC Land 🔥
Comscore and Kochava partner to enhance measurement of Linear TV campaigns
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Comscore and Kochava partner to enhance measurement of Linear TV campaigns
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PPC Land
Comscore and Kochava partner to enhance measurement of Linear TV campaigns
Comscore and Kochava today announced a new partnership to improve measurement capabilities for linear TV campaigns.