User likes are now private by default, meaning only the user themself and the author of a post can see a list of users who liked it. While the total number of likes remains visible, user identities are hidden.

During the Meet AdAttributionKit session at WWDC24, Apple this week introduced AdAttributionKit, a new framework for measuring app install ad campaigns.

Uber this week announced an expansion of its Journey Ads on Uber Rides, allowing advertisers to purchase ad space programmatically through leading Demand-Side Platforms (DSPs), only via PG deals.

Improve your Google Ads conversion rates with actionable strategies. Learn how to refine keywords, craft compelling ad copies, and optimize landing pages.

Data reveals cookieless ad inventory sells at 40% lower value, but Prebid shows improvement and extended timeline offers hope for publishers.

Magnite wins deal to deliver targeted ads on United Airlines Inflight Entertainment.

Study Shows Big Reduction in Fake Ad Traffic for Companies Using Robust Verification.

Google this month introduced a new feature for Google Tag Manager (GTM) that simplifies the process of maintaining accurate website tracking.

Using search measures that indicate how your content or offering influences an audience's search behavior can also influence ranking.

Discover the best ad PPC networks and learn how to choose the right one for your advertising campaigns. Explore their unique features, reach, and audience demographics.

Google's Gary Illyes gave an unexpected answer to a question about fixing broken backlinks

Study the Ace Hardware playbook and build an experience at the local business you’re running or marketing that customers love to remember, share, and even champion!

Sprinklr Now Offers Integrated Reddit Listening, Advertising & Analytics for Businesses.

New AI Feature Summarizes User Recordings and Heatmaps for Mobile Apps.

This article explores the complexities of the customer journey and how to optimize for multiple paths to conversion.

A United Streaming Front: How Spotify and Netflix Could Challenge Tech Titans.

According to Zilbershtein, these updates, combined with the ease of generating content using AI tools like ChatGPT, have created a breeding ground for spam on Quora.

Is Google quietly building a one-stop shop for online reviews? A recent update introducing Search Review Profiles has sparked speculation about Google's long-term plans for user reviews.

Google Analytics helps businesses better track and improve conversions by adding user and session conversion rate metrics.

These SWOT analysis examples for Disney, Google, and McDonald's will help you understand how to conduct one for your business.

One of the mysteries of Advantage+ Audience is how your ads get distributed. That changes with Audience Segments and a simple test...