Pinterest this month announced advancements in its advertising platform focused on artificial intelligence (AI) and brand safety.

Nielsen this month announced a collaboration with LiveRamp, a data collaboration platform. This partnership aims to enhance audience planning and measurement capabilities within Nielsen ONE, Nielsen's advertising suite.

Google this month announced updates to Looker Studio, its data visualization tool. These updates focus on improved data presentation and user experience.

Equativ and Sharethrough this week announced their merger. This move aims to create one of the world's largest independent ad marketplaces.

DoubleVerify (DV) this week released a preview of its annual Global Insights Report on June 14, 2024. The report raises concerns about the growing impact of "Made for Advertising" (MFA) websites and the potential negative effects of AI-generated content on…

This partnership focuses on improving ad quality, user safety, and overall transparency within the digital advertising ecosystem.

A new study explores how consumers feel about AI-generated ads on connected TV. While nearly half can spot AI ads, many welcome personalization – but with concerns about regulation, especially for political campaigns.

Magnite, a leading Sell-Side Platform (SSP), this month has become one of the first partners in Amazon Ads' Certified Supply Exchange Program.

Amazon Ads this month announced the launch of Supply Desk, a new consultative service designed to streamline and scale programmatic deal activations for buyers utilizing Amazon DSP.

APC tackles the challenge of audience targeting amidst evolving privacy regulations by leveraging "clean room" technology.

The company reported record revenue of $5.31 billion, an increase of 10% year-over-year (11% in constant currency).

According to the study, 77% of Germans now use video streaming services weekly, a rise of 7 percentage points year-on-year and 13 percentage points over the past three years.

Apple this month announced a significant expansion of Apple Pay features coming this fall. Users can expect greater flexibility and choice when making online and in-app purchases with iPhone and iPad.

When using Google Analytics 4 (GA4), the default settings for conversion windows might not be ideal for achieving the most accurate attribution data.

Google Ads recently announced changes to billing options for a specific group of advertisers. The update, communicated directly to affected accounts via email in June 2024, eliminates credit and debit cards as valid payment methods.

The shuttering of Oracle's ad tech business raises concerns about a potential decrease in competition within the online advertising industry.

The article highlights a potential conflict of interest due to the financial ties between these organizations and big tech companies like Google.

What is a good cost per lead? The answer depends on the value of a lead, and that varies based on answers to these specific questions.

Search results don't necessarily reflect what Google's algorithms consider the original source of content

User likes are now private by default, meaning only the user themself and the author of a post can see a list of users who liked it. While the total number of likes remains visible, user identities are hidden.

During the Meet AdAttributionKit session at WWDC24, Apple this week introduced AdAttributionKit, a new framework for measuring app install ad campaigns.