How should you approach country targeting? Should you combine countries in the same ad set? Should you split them up? Here are my thoughts...

Find out the resources you need to build a scalable lead generation strategy with content and how to target your audience effectively.

A/B testing can help you get a leg up on the competition and help you in avoiding mistakes. Watch this week’s Whiteboard Friday with Jandira to review four surprising SEO test results.

Google's SearchLiaison responds to the question of whether traffic diversity is a ranking factor - even though he'd already made it clear

Google's Gary Illyes offered advice in response to a question about toxic link sabotage

Conditional Logic allows you to treat people differently based on how they answer questions in your lead form. Here's how it works...

Apple this month shed light on the inner workings of Applebot, the web crawler that fuels search functionalities across various Apple products like Safari, Spotlight, and Siri Suggestions.

Pinterest this month announced advancements in its advertising platform focused on artificial intelligence (AI) and brand safety.

Nielsen this month announced a collaboration with LiveRamp, a data collaboration platform. This partnership aims to enhance audience planning and measurement capabilities within Nielsen ONE, Nielsen's advertising suite.

Google this month announced updates to Looker Studio, its data visualization tool. These updates focus on improved data presentation and user experience.

Equativ and Sharethrough this week announced their merger. This move aims to create one of the world's largest independent ad marketplaces.

DoubleVerify (DV) this week released a preview of its annual Global Insights Report on June 14, 2024. The report raises concerns about the growing impact of "Made for Advertising" (MFA) websites and the potential negative effects of AI-generated content on…

This partnership focuses on improving ad quality, user safety, and overall transparency within the digital advertising ecosystem.

A new study explores how consumers feel about AI-generated ads on connected TV. While nearly half can spot AI ads, many welcome personalization – but with concerns about regulation, especially for political campaigns.

Magnite, a leading Sell-Side Platform (SSP), this month has become one of the first partners in Amazon Ads' Certified Supply Exchange Program.

Amazon Ads this month announced the launch of Supply Desk, a new consultative service designed to streamline and scale programmatic deal activations for buyers utilizing Amazon DSP.

APC tackles the challenge of audience targeting amidst evolving privacy regulations by leveraging "clean room" technology.

The company reported record revenue of $5.31 billion, an increase of 10% year-over-year (11% in constant currency).

According to the study, 77% of Germans now use video streaming services weekly, a rise of 7 percentage points year-on-year and 13 percentage points over the past three years.

Apple this month announced a significant expansion of Apple Pay features coming this fall. Users can expect greater flexibility and choice when making online and in-app purchases with iPhone and iPad.

When using Google Analytics 4 (GA4), the default settings for conversion windows might not be ideal for achieving the most accurate attribution data.