Google Analytics 4 expands Floodlight linking for subproperties and roll-up properties, enhancing campaign measurement capabilities.

IAB Tech Lab releases finalized Data Deletion Request Framework, standardizing how companies handle consumer privacy requests within the digital ad supply chain.

Google's Threat Analysis Group (TAG) releases Q2 2024 bulletin detailing takedown of YouTube channels, Blogger blogs, and Google Ads accounts involved in coordinated influence operations.

Marketing Mix Modeling (MMM) sees a resurgence as a tool for marketers, with considerations for data privacy and limitations for smaller budgets.

Google releases v17 of the Google Ads API, featuring updates for resource usage policies, reporting capabilities, and campaign management.

DuckDuckGo introduces DuckDuckGo AI Chat, a privacy-focused platform to anonymously interact with various AI chatbots.

Google's John Mueller responds to question of whether 10 webpages can be responsible for a sitewide ranking drop

Enhance your first-party data with targeted demand strategies to empower your client-facing teams and achieve a strong ROI.

Google's John Mueller responds to situation where developers insist on no longer optimizing for desktop

Maximize your PPC results with a small budget. Get tips on optimizing your PPC program to make every dollar count.

Video view remarketing rarely produces the results that advertisers expect, and this is largely due to the quality of those original views.

Google's Search Console now provides ecommerce sites data on product listing performance across Google's shopping surfaces.

We’re introducing the Google TV network, a new CTV ads network that offers in-stream video inventory across more than 125 channels built into Google TV.

Google to update GA4 attribution, correcting paid search conversion tracking while potentially impacting ad budgets.

Google Ad Manager introduces a new beta feature allowing publishers to serve reservation and programmatic guaranteed ads within email newsletters.

Google Analytics 4 (GA4) announces an update to its attribution model aimed at improving conversion credit accuracy for paid search campaigns.

Lionsgate and Nielsen join forces to bring traditional TV measurement to FAST channels, with MovieSphere becoming the first to benefit.

Apple unveils ChatGPT integration, sparking concerns about search, discoverability, and closed ecosystems.

Google Search Console expands Shopping reports to include merchant listing performance within the Google Search Image tab.

Google's Search Liaison published a wide-ranging response to the idea of CTR in search ranking and purported connections to the HCU