There was a time when remarketing was a huge part of my Meta ads strategy. While I haven't completely abandoned it, it's a far smaller part.

Microsoft Advertising is launching a feature that allows advertisers to import Google Ads conversion goals, aiming to streamline workflows.

FAA grants Amazon permission to fly drones beyond visual range for package delivery, expanding service areas.

Instagram launches "IG Boost Signals" to help users see if their content is eligible for ad boosting before submission.

Google Ads allows online pharmacies in Estonia & Lithuania to advertise, with limitations and certifications.

Google Analytics 4 update provides minute-by-minute user activity data for websites and apps in the Realtime report.

Google Analytics 4 expands Floodlight linking for subproperties and roll-up properties, enhancing campaign measurement capabilities.

IAB Tech Lab releases finalized Data Deletion Request Framework, standardizing how companies handle consumer privacy requests within the digital ad supply chain.

Google's Threat Analysis Group (TAG) releases Q2 2024 bulletin detailing takedown of YouTube channels, Blogger blogs, and Google Ads accounts involved in coordinated influence operations.

Marketing Mix Modeling (MMM) sees a resurgence as a tool for marketers, with considerations for data privacy and limitations for smaller budgets.

Google releases v17 of the Google Ads API, featuring updates for resource usage policies, reporting capabilities, and campaign management.

DuckDuckGo introduces DuckDuckGo AI Chat, a privacy-focused platform to anonymously interact with various AI chatbots.

Google's John Mueller responds to question of whether 10 webpages can be responsible for a sitewide ranking drop

Enhance your first-party data with targeted demand strategies to empower your client-facing teams and achieve a strong ROI.

Google's John Mueller responds to situation where developers insist on no longer optimizing for desktop

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Video view remarketing rarely produces the results that advertisers expect, and this is largely due to the quality of those original views.

Google's Search Console now provides ecommerce sites data on product listing performance across Google's shopping surfaces.

We’re introducing the Google TV network, a new CTV ads network that offers in-stream video inventory across more than 125 channels built into Google TV.

Google to update GA4 attribution, correcting paid search conversion tracking while potentially impacting ad budgets.