Audience Segments are now available for ALL Sales campaigns, not just Advantage+ Shopping. This provides greater insight into results.

Automattic for Agencies offers a new way to earn revenues with WooCommerce, Jetpack, WordPress.com and other products

Bluehost launches an AI site building tool that achieves a new state of the art for easy WordPress website creation

Improve your Google Ads conversion rates with actionable strategies. Learn how to refine keywords, craft compelling ad copies, and optimize landing pages.

Instagram is testing unskippable Ad Breaks within the feed which prevents users from scrolling until a video ad is completed.

Learn how to integrate SEO and paid search into your marketing strategy in order to avoid unnecessary spending, have a unified brand message, and achieve sustainable long-term growth.

This update introduces pre-flight recommendations for two key settings: maximum average cost-per-thousand impressions (CPM) and line-item frequency caps.

The "High-Value Audiences" solution (currently in beta) allows users to create targeted audience lists without the need for coding expertise.

JCDecaux SE, the world's largest outdoor advertising company by revenue according to the company itself, announced a shift in its ownership of APG|SGA, the leading out-of-home media company in Switzerland.

Google yesterday released updates to Looker Studio, its data visualization tool. These updates focus on expanding data source options through partner connectors and improving report functionality.

Google Ads offers an optional step to confirm your affiliation with the advertised business.

Rabbids & Monkey Island+ join Apple Arcade in June, with Outlanders 2 coming in July.

Chrome team this week detailed how Chrome achieved the highest score ever recorded on Speedometer 3.0, a recently released browser benchmark.

Discover Google Ads' new recommendations for refining brand awareness & consideration campaigns.

See how Clarity Funnels visualize user journeys & help optimize your website for conversions.

This update removes Italy from the list of countries permitted to advertise Social Casino Games on Google platforms.

You've probably seen an Ads Manager warning that you need to expand your audience to get results. Ignore it when using Advantage+ Audience.

Google discusses how it decides to publicly disclose search incidents that affect search, crawling and indexing

After nearly a year, Google has fixed an issue with site names not displaying correctly in search results for inner pages

Lead generation is often overlooked in the competitive, margin-driven world of e-commerce. Immediate transactions are the norm, and tactics typically focus on increasing sales at lower CPAs as quickly as possible. However, allocating some of your budget to…

There was a time when remarketing was a huge part of my Meta ads strategy. While I haven't completely abandoned it, it's a far smaller part.