And… that’s a wrap! Catch up on the second and final day of MozCon 2024 in this day-two recap.

Google published a case study showing how structured data and optimizing URLs for crawling resulted in nearly doubling clicks from the SERPs

Learn how and why a diverse and powerful backlink profile is important to approach link building with a user-first mindset

Protect important information with risk management strategies. Learn how to safeguard confidential data and mitigate potential risks.

To avoid ad suspensions and maximize your advertising efforts, it's essential that you understand Google Compliance policies.

Learn the different between the two TikTok ads bidding strategies, how they work, and when to choose each one to meet your goals.

Audience Segments are now available for ALL Sales campaigns, not just Advantage+ Shopping. This provides greater insight into results.

Automattic for Agencies offers a new way to earn revenues with WooCommerce, Jetpack, WordPress.com and other products

Bluehost launches an AI site building tool that achieves a new state of the art for easy WordPress website creation

Improve your Google Ads conversion rates with actionable strategies. Learn how to refine keywords, craft compelling ad copies, and optimize landing pages.

Instagram is testing unskippable Ad Breaks within the feed which prevents users from scrolling until a video ad is completed.

Learn how to integrate SEO and paid search into your marketing strategy in order to avoid unnecessary spending, have a unified brand message, and achieve sustainable long-term growth.

This update introduces pre-flight recommendations for two key settings: maximum average cost-per-thousand impressions (CPM) and line-item frequency caps.

The "High-Value Audiences" solution (currently in beta) allows users to create targeted audience lists without the need for coding expertise.

JCDecaux SE, the world's largest outdoor advertising company by revenue according to the company itself, announced a shift in its ownership of APG|SGA, the leading out-of-home media company in Switzerland.

Google yesterday released updates to Looker Studio, its data visualization tool. These updates focus on expanding data source options through partner connectors and improving report functionality.

Google Ads offers an optional step to confirm your affiliation with the advertised business.

Rabbids & Monkey Island+ join Apple Arcade in June, with Outlanders 2 coming in July.

Chrome team this week detailed how Chrome achieved the highest score ever recorded on Speedometer 3.0, a recently released browser benchmark.

Discover Google Ads' new recommendations for refining brand awareness & consideration campaigns.

See how Clarity Funnels visualize user journeys & help optimize your website for conversions.