I've seen advertisers use lookalike audiences as audience suggestions. While I don't want to say it won't work, it feels like a mistake.

For far too long, marketers have been ignoring Reddit – but all that is about to change. Here’s why every marketer should be on Reddit and probably should have for many years.

Brave, the privacy-focused browser with over 65 million monthly active users, announced the official launch of Brave Search Ads on May 30, 2024. This move follows a successful 18-month testing phase with major brands like Amazon, Dell, and Shutterstock.

Amazon this week announced an update to their Fire TV search function. This new feature leverages artificial intelligence (AI) to deliver a more natural and personalized content discovery experience for users.

Google this week announced the opening of the application window for its Click Tracker Certification program for 2024.

LinkedIn this week announced the launch of a new Pages Admin Dashboard designed to simplify page management and improve audience engagement. This update comes as social media continues to be a crucial platform for brands to connect with their target audience.

The deal offers Prime members in the United States a complimentary Grubhub+ membership, a subscription service typically costing $120 annually. Grubhub+ waives delivery fees on qualifying orders, reduces service fees, and offers credits on takeout orders.

This collaboration aims to enhance Dollar General's existing retail media offerings and provide brands with improved access to a large audience of rural shoppers.

While many factors are outside of your control, there are six specific ways that you can drive up your CPM and lead to worse results.

You can now opt into Google's new video enhancements tool that uses AI to automatically generate multiple video formats.

Google Analytics last week announced a new feature for administrators: the ability to send standard and custom reports by email instantly.

Google Ads last week announced the completion of its new design rollout. This new interface, introduced in 2023, aims to improve overall user experience by making navigation and functionality more intuitive.

Discover the power of Google Search Console for SEO. Learn how to use GSC to measure site performance, improve rankings, and troubleshoot issues.

After attending Google Marketing Live, SEJ contributor Brooke Osmundson shares the top product updates for Google Ads, covering creatives, media, and measurement.

A competitive analysis is the process by which you compare your business to your competitors for the purpose of standing out from them. Here are the steps to do one.

Google Ads prepares advertisers for changes to its Restricted Data Processing controls as individual state laws will go into effect later this year.

Bid multipliers allow you to bid differently based on an audience segment, like age groups, in a single ad set. Here's how they work...

Learn how to use AI chatbots like ChatGPT to run complex BigQuery queries for SEO reporting. Boost your strategic decision-making and reduce manual tasks.

Don’t miss our live webinar with Conductor, filled with best practices to adapt your strategy around industry-wide disruptions like SGE and more!

Moz unveils AI-powered tools, affordable API plans, and product updates at MozCon.

Today, we’re excited to announce Moz AI — a new set of AI-enabled tools and features you’re going to see across our products. We believe that AI-enabled tools can make you even more results-oriented, impactful, and essential. Learn more about how to use these…