Engaged-view conversions is a metric used to measure the effectiveness of YouTube video ad campaigns within Google Analytics (GA4). How this metric differs from traditional click-based conversions? What are the benefits and limitations?

AudienceProject, a company specializing in independent audience measurement, today announced the launch of Twitch ad measurement within its AudienceReport platform.

WordPress.com released a new Windows desktop app called Studio that let's users create sites on their desktop then share it free online

Google today announced the introduction of Minimized Custom Tabs in the latest Chrome release. This new feature aims to improve the multi-tasking experience within mobile apps that utilize Chrome Custom Tabs for in-app web browsing.

Taboola today announced a new partnership with Foundry, the media and marketing technology division of IDG.

PayPal yesterday announced two key leadership appointments aimed at driving innovation in both advertising and consumer product development.

Discover how to find competitor keywords & gain a competitive edge in SEO. Outperform your competitors in SERPs with effective targeting.

One CMS has the best Core Web Vitals score but something strange affected the performance of nearly all of them

Discover why having a privacy statement is essential for businesses that use personal data. Learn how GDPR regulations trigger the need for a privacy policy.

Looking to boost your content marketing efforts? Learn the top skills and strategies needed for success.

Late in 2022 Google announced the phasing out of YouTube content targeting options—keywords, topics, and placements. Search Engine Land suggested it would be the 'end to the hyper-targeting that made YouTube so appealing for ad dollars.' There was a lot more…

Google confirms leaked documents are authentic, urges caution in interpreting the data.

Limit the number of campaigns you create, especially if they pull budget from your most important campaigns or result in auction overlap.

WordPress Playground - An official tool & plugin from WordPress that you need to know right now

Does it seem impossible to build your business following on Facebook? Here are eight ways to promote your Facebook Page.

Influencer ads are the newest marketing frontier most brands are yet to explore. From initial outreach to measurement, this guide will show you how and how not to.

Google addresses concerns about AI overviews, while continuing to claim they lead to higher user satisfaction and more clicks.

Not sure which CTA button to use? You can test up to five using an option in Dynamic Creative. Here's how...

The Trade Desk, a leading demand-side platform (DSP) in the digital advertising space, sent ripples through the industry this month, with the release of its Top 100 Publishers list.

Just weeks after launching its ambitious AI Overviews feature, Google is scrambling to address concerns about accuracy and the potential for misleading information.

In this Whiteboard Friday, Tom touches on four particular insights gleaned from the recent Google documentation leak.