The Competition and Markets Authority (CMA), the UK's competition regulator, has expressed concerns regarding Google's Privacy Sandbox initiative, particularly in the period between January and March 2024.

Overwolf this week announced the acquisition of NitroPay, a prominent gaming ad tech company. This move signifies a significant consolidation within the gaming advertising space and has implications for marketers looking to reach this lucrative audience.

On March 20, 2024, the French Competition Authority (Autorité de la concurrence) announced a €250 million fine against Google for failing to comply with commitments made regarding licensing agreements with French publishers.

The way users find information online is constantly evolving, and recent developments suggest a potential shift away from the traditional "blue link" search engine results pages (SERPs) dominated by publisher websites.

On May 6, 2024, the German Conference of Data Protection Supervisors (Datenschutzkonferenz - DSK) published the first set of guidelines on Artificial Intelligence (AI) and data protection.

Understanding user behavior on your website is crucial for any marketer. Google Analytics 4 (GA4) offers valuable data on user sessions, but the default settings might not always capture the full picture.

Meta announced several new AI-powered enhancements, including a couple of features leveraging AI-generated creative for ads.

Traditionally, QR codes interrupting the viewing flow have been a clunky way to connect viewers with advertised products. Amazon's new ad formats eliminate this issue by integrating seamlessly within Prime Video.

Google I/O 2024, the annual developer conference, was held earlier this month. AI continues to dominate changes to all Google product releases, including search

Learn to navigate the biggest changes and how to integrate them into your ecommerce business.

Google to discontinue Business Profile chat feature by July 31, urging businesses to seek alternative solutions.

Leaked Google documents suggest user engagement metrics influence rankings, contradicting past statements. The leak has sparked controversy within the SEO community.

Five questions about the Google data that you need answers to right now

Consumer feedback is an essential gift to local businesses, helping them continuously improve customer satisfaction, but it can be both effectively given and gratefully received with a little extra care for civility on both sides.

Learn all about the benefits of log analyzers in scaling your enterprise site’s rankings to new heights in the SERP.

Search marketing experts expressed doubts that the alleged Google data leak is connected to ranking factors

Google has been discreetly mixing ads within organic results for almost a year, recently making it official with a documentation update.

Maximize your Google Ads profitability with the essential Google Ads Search Terms Report. Learn how to refine your keyword strategy, enhance targeting, and boost your ROI.

Microsoft this week published a blog post detailing the functionalities of Clarity as an alternative to Google Analytics 4 (GA4). This article explores the key features of Clarity, its potential benefits for website analysis, and how it compares to GA4.

This functionality allows publishers to leverage their own first-party data and contextual information to enhance programmatic ad monetization.

Learn which five agency metrics will help you understand and control your digital marketing agency's profitability and efficiency.